Senior Performance Marketing Manager – D2C Beauty

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop and manage the media strategy.

• Plan and continuously allocate budgets across various channels, markets, and stages of the funnel.

• Create dedicated media plans for product launches and marketing campaigns.

• Independently establish, oversee, and enhance campaigns.

• Manage bidding strategies, target audiences, campaign structures, and budget pacing.

• Align media initiatives with the goals of acquiring new customers and activating existing ones.

• Optimize for revenue, contribution margin, Customer Acquisition Cost (CAC), and Return on Ad Spend (ROAS).

• Manage and brief the media agency, determining which tasks should be managed internally versus outsourced.

• Experiment with new channels and advertising formats.

• Develop a test-and-learn framework in collaboration with the Creative Strategist.

• Collaborate with the CRM team throughout the customer journey.

• Coordinate with the e-commerce team on landing pages and conversion optimization.

• Ensure robust tracking and attribution setups, including Conversion API (CAPI), server-side tracking, and product feeds.

• Provide regular management reports on performance, insights, and forecasts.

⛳️ Requirements

• Several years of practical experience managing substantial paid social and paid search budgets in direct-to-consumer (D2C) e-commerce.

• Proven success in scaling campaigns across multiple European markets.

• Experience in managing media agencies.

• Extensive hands-on expertise in Meta, TikTok, and Google Ads.

• Strong understanding of attribution models and tracking infrastructure, such as Conversion API (CAPI) and server-side tracking.

• Proficiency in Google Analytics 4 (GA4) and Shopify.

• Confident use of AI tools and automation for campaign management, analysis, and reporting.

• Demonstrated, measurable improvements in Customer Acquisition Cost (CAC) and Return on Ad Spend (ROAS).

• Experience managing performance for both new and existing customers throughout the entire funnel.

• Fluency in German and a high level of proficiency in English.

• Experience with Pinterest Ads is advantageous.

• Familiarity with KLAR is a plus.

• Skills in French or Italian are a bonus.

• Highly hands-on, team-oriented, transparent, and clear in communication.

• Comfortable working in a fast-paced environment, making iterative decisions, and taking ownership of choices within a defined framework.

🏝️ Benefits

• 100% remote work within Germany, with an optional office available in Berlin.

• Flexible working hours.

• Deutschlandticket.

• Membership with Urban Sports Club.

• Ownership, trust, and ample opportunity to shape your work.

• Opportunities for workation.

• Annual professional development budget and opportunities for personal and professional growth.

• Regular team events in Berlin.

• Complete home office equipment provided.

• Individual travel budget for visits to Berlin.

• Flat hierarchies, quick decision-making processes, and authentic teamwork.