Senior Performance Marketing Manager – D2C Beauty

This is a fully remote position, open to applicants in Germany.

📋 Description

• Take full responsibility for all media buying activities across Meta, TikTok, Google, and Pinterest in Germany, France, and Italy.

• Formulate and routinely assess the media strategy.

• Strategically plan and consistently allocate budgets across various channels, markets, and stages of the funnel.

• Create tailored media plans for product launches and marketing campaigns.

• Independently establish, oversee, and enhance campaigns.

• Manage bidding strategies, target audiences, campaign frameworks, and budget pacing.

• Drive acquisition of new customers while activating existing ones.

• Optimize performance metrics such as revenue, contribution margin, customer acquisition cost (CAC), and return on ad spend (ROAS).

• Oversee and provide commercial leadership for the media agency.

• Experiment with new channels and formats.

• Collaborate with the Creative Strategist to advance the test-and-learn framework.

• Coordinate between Paid Media and CRM throughout the customer journey.

• Work alongside the e-commerce team to enhance landing pages and optimize conversions.

• Ensure comprehensive tracking and attribution setups, including CAPI, server-side tracking, and product feeds.

• Deliver regular management reports detailing performance, insights, and forecasts.

⛳️ Requirements

• Several years of direct experience managing significant paid social and paid search budgets in the D2C e-commerce sector.

• Proven track record of scaling campaigns across multiple European markets.

• Experience in managing media agencies.

• Extensive hands-on knowledge of Meta, TikTok, and Google Ads.

• Strong grasp of attribution models and tracking infrastructures, including CAPI and server-side tracking.

• Proficient in GA4 and Shopify.

• Confident in utilizing AI tools and automation for campaign management, analysis, and reporting.

• Demonstrated, quantifiable improvements in CAC and ROAS.

• Experience in optimizing for both new and existing customers across the entire sales funnel.

• Fluent in German and proficient in English.

• Ideally, experience with Pinterest Ads and KLAR, along with French or Italian language skills.

• Hands-on mentality with the capacity to make independent decisions.

🏝️ Benefits

• 100% remote work option within Germany, with the possibility of utilizing an office in Berlin.

• Flexible working hours.

• Deutschlandticket.

• Membership to Urban Sports Club.

• Opportunities for workations.

• Annual budget for professional development.

• Regular team events held in Berlin.

• Complete provision of home-office equipment.

• Ownership, trust, and the opportunity to make a significant impact.

• Personal and professional growth opportunities.

• Flat hierarchies, swift decision-making, and authentic teamwork.