Senior Performance Marketing Manager

This is a fully remote position, open to applicants in Thailand.

📋 Description

• Take charge of paid acquisition efforts for FINN across the markets of the Philippines, Thailand, and South Africa.

• Be responsible for monthly Customer Acquisition Cost (CAC) targets and backend-attributed volume objectives.

• Strategically allocate and scale budgets based on marginal CAC, auction pressure, frequency, and fatigue economics.

• Implement comprehensive full-funnel prospecting and remarketing frameworks, including audience exclusions and hygiene.

• Oversee measurement across platform-reported, backend first-touch, and analytics-event data.

• Design incrementality tests and assess which data sources are reliable for decision-making.

• Ensure the integrity of pixel, CAPI, optimization events, campaign parameters, and tracking.

• Conduct weekly creative testing reviews and make informed kill/scale decisions.

• Collaborate with the Creative Lead and personally produce winning ad variants using AI tools.

• Successfully launch TikTok in one market from scratch during the first week and expand into additional channels and markets.

• Enhance automated reporting, anomaly detection, and bulk-operation pipelines.

• Report directly to the Head of Growth.

⛳️ Requirements

• In-house responsibility for achieving monthly volume and CAC targets measured via backend attribution.

• Extensive expertise in Meta, including the use of Advantage+/ASC versus manual structure judgment, cost and bid caps, CAPI, signal quality, creative testing frameworks, auction pressure, and frequency management.

• Profound knowledge of Google platforms, encompassing keyword and bidding precision, brand versus non-brand segmentation, brand incrementality, PMax, Demand Gen, and App Campaigns.

• Working proficiency with TikTok; prior experience launching and scaling this platform is essential.

• Expertise in full-funnel remarketing for site visitors, ad engagers, and individuals who drop off in the funnel.

• Knowledge of incrementality testing, including geo-holdouts and lift studies.

• Experience in reconciling platform-reported and backend attribution data.

• Proficiency in pixel and CAPI event architecture, optimization-event selection, campaign parameter hygiene, and tracking integrity.

• Familiarity with creative testing and AI tools for variant iteration.

• Experience in launching channels from the ground up.

• Background in scripted or automated performance reporting, anomaly detection, and bulk operations.

• Fluency in Thai or Filipino, along with experience in regulated categories, mobile gaming/app user acquisition, LINE Ads, or early-stage growth operations, is advantageous.

🏝️ Benefits

• Full-time remote position with genuine budget ownership starting from week one.

• A truly AI-driven operation featuring scripted reporting infrastructure, a tooling budget, and the expectation to build upon it.

• Close collaboration with a dedicated Performance Creative Lead to produce fresh creative content at scale.

• Unlimited annual leave in accordance with FINN policy.

• Provision for a laptop and WFH equipment allowance.

• Compensated paid account audit during the hiring process.