Senior Performance Marketer – Full Remote

This is a fully remote position, open to applicants in Netherlands.

📋 Description

• Oversee one or two paid acquisition channels, with the potential to broaden responsibilities based on results.

• Develop scalable acquisition funnels and refine them to meet ambitious growth objectives.

• Conduct rapid testing across creatives, audiences, and placements to enhance Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

• Track performance daily utilizing Voluum, GA4, and internal analytics dashboards.

• Examine Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), retention rates, and cohort behavior to inform strategic decisions.

• Create and sustain reporting frameworks that facilitate strategic and tactical adjustments.

• Manage creative briefings, including hooks, formats, and angles informed by performance trends.

• Collaborate with content and product teams to craft high-converting landing pages.

• Establish systems to minimize creative fatigue and expedite testing processes.

• Cultivate relationships with traffic sources to negotiate premium placements and customized deals.

• Investigate new acquisition opportunities and set internal evaluation standards.

• Adjust strategies in response to platform policies and algorithm modifications.

• Identify automation possibilities and create internal tools.

• Develop Standard Operating Procedures (SOPs), playbooks, and experimental workflows for efficient campaign scaling.

• Scale existing campaigns to three times the budget while achieving CAC and ROAS goals.

• Contribute to growing the user base from 30 million to 100 million users within a year.

• Conduct testing from scratch in new channels.

• Enhance conversion rates through landing page testing and funnel optimization.

• Take ownership of creative input and analytical feedback mechanisms.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing monthly paid media expenditures ranging from $300,000 to over $1 million.

• Full accountability for campaign execution, outcomes, and optimization efforts.

• Experience with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising channels.

• Strong analytical skills with proficiency in GA4, Voluum, tracking setups, and dashboards.

• Excellent creative instincts; capable of drafting briefs, analyzing hooks, and quickly iterating.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Strong communication and teamwork abilities.

• Fluent in English.

• Goal-oriented, accountable, and dedicated.

• Proactive mindset; skilled at balancing execution, planning, and strategic thinking.

• Intense focus on speed, performance, and continuous iteration.

• Humble and open to learning and constructive feedback.

• Comfortable advertising products based on unrestricted models and content.

• Previous experience with subscription models and CAC/LTV frameworks is advantageous.

• Familiarity with sensitive or regulated sectors such as dating, femtech, or telehealth is a plus.

• Ability to work under a B2B contract arrangement in the country of residence.

🏝️ Benefits

• 4 weeks (20 working days) of paid vacation annually.

• Annual in-person company meetup.

• Monthly allowance of $100 for health insurance expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle experts through OpenUp, available to up to three family members.

• Co-working space allowance for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to $250.

• Budget for keyboard, mouse, microphone, and headphones up to $150.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other necessary tools for the role.

• Fully remote work-from-anywhere option.

• Flexible B2B contract structure focused on long-term commitment and impact.

• Annual target bonus may apply.