Senior Performance Marketer

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Oversee one or two paid acquisition channels with the potential to broaden scope based on performance outcomes.

• Develop scalable acquisition funnels from initial execution to ongoing refinement.

• Conduct rapid testing of creatives, audiences, and placements to enhance Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

• Track performance on a daily basis utilizing Voluum, GA4, and internal dashboards.

• Analyze Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), retention rates, and cohort behaviors to inform strategic decisions.

• Design and maintain reporting frameworks for performance insights.

• Establish creative hooks, formats, and angles based on performance trends.

• Collaborate with content and product teams to produce high-conversion landing pages.

• Implement systems aimed at reducing creative fatigue while accelerating testing speed.

• Cultivate relationships with traffic sources and negotiate premium placements and tailored deals.

• Investigate new acquisition opportunities and set evaluation criteria.

• Adjust strategies in response to platform regulations, algorithm modifications, and shifts in the ecosystem.

• Enhance acquisition processes through automation and internal tooling.

• Develop Standard Operating Procedures (SOPs), playbooks, and experimentation pipelines.

• Scale current campaigns to achieve a 3x+ budget increase while upholding CAC/ROAS objectives.

• Assist in expanding the user base from 30 million to 100 million users within a year.

• Conduct 0-to-1 testing in novel channels.

• Elevate conversion rates through landing page testing and funnel improvements.

• Take charge of creative input and analytical feedback loops.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing monthly paid media budgets ranging from $300K to over $1M.

• Complete responsibility for campaign execution, outcomes, and optimization.

• Experience with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Strong analytical skills with proficiency in GA4, Voluum, tracking setups, and dashboards.

• Exceptional creative instincts; capable of writing briefs, analyzing hooks, and iterating quickly.

• Proven experience in optimizing landing pages and enhancing funnel conversion rates.

• Excellent communication and teamwork abilities.

• Fluent in English.

• Goal-oriented with a strong sense of ownership and commitment.

• Proactive mindset; skilled in balancing execution, planning, and strategy.

• Comfortable promoting products based on uncensored models and content.

• Required to be able to work under a B2B contract arrangement in the applicant's country of residence.

• Familiarity with subscription models and CAC/LTV frameworks is a plus.

• Experience in sensitive or regulated industries is a nice-to-have.

🏝️ Benefits

• Fully remote work opportunity from any location.

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person team gathering.

• Monthly allowance of 100 USD to cover health insurance expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle experts via OpenUp, also available for up to three family members.

• Co-working space budget available up to twice a month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-issued laptop.

• Monitor budget up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other tools.

• Bonus opportunities available.