Senior Performance Marketer

This is a fully remote position, open to applicants in Turkey.

📋 Description

• Take responsibility for one or two paid acquisition channels, with the possibility of expanding the scope based on performance.

• Develop and refine scalable acquisition funnels to meet aggressive growth objectives.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Monitor campaign performance on a daily basis using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Establish and maintain reporting frameworks for both strategic and tactical adjustments.

• Define creative hooks, formats, and angles through the creative briefing process.

• Collaborate with content and product teams to create high-converting landing pages.

• Develop systems to minimize creative fatigue and expedite testing.

• Build relationships with traffic sources, negotiating premium placements and custom deals.

• Investigate new acquisition networks, formats, and tools while creating evaluation criteria.

• Adjust strategies in response to platform rules and algorithm changes.

• Identify opportunities for automation and internal tools to enhance acquisition processes.

• Create SOPs, playbooks, and experiment pipelines for efficient scaling of campaigns.

• Scale existing campaigns to achieve budgets of 3x+ while maintaining CAC/ROAS goals.

• Contribute to growing the user base from 30M to 100M users within a year.

• Execute zero-to-one testing in new channels.

• Enhance conversion rates through landing-page testing and funnel iteration.

• Oversee creative input and analytical feedback loops.

• Work directly with the CMO.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven success managing monthly paid media spend ranging from $300K to $1M+.

• Full accountability for campaign execution, results, and optimization.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native platforms.

• Strong analytical skills with GA4, Voluum, tracking setups, and dashboards.

• Excellent creative instincts; capable of writing briefs, analyzing hooks, and iterating swiftly.

• Experience in optimizing landing pages and improving funnel conversion.

• Exceptional communication and collaboration abilities.

• Fluent in English.

• Goal-oriented with a strong sense of ownership and commitment.

• Proactive mindset with the ability to juggle execution, planning, and strategy.

• Passionate about speed, performance, and iteration.

• Comfortable promoting products based on uncensored models and content.

• Willing and able to work under a B2B contract arrangement in their country of residence.

• Nice-to-have: experience with subscription models and CAC/LTV frameworks.

• Nice-to-have: background in sensitive or regulated sectors such as dating, femtech, or telehealth.

🏝️ Benefits

• Flexible B2B contract structure focused on long-term commitment.

• Fully remote work from any location.

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person meetup.

• $100 monthly allowance for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available to up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company laptop provided.

• Monitor budget of up to $250.

• Budget for keyboard, mouse, microphone, and headphones of up to $150.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools for the role.

• Bonus opportunities available.