Senior Performance Marketer

This is a fully remote position, open to applicants in Spain.

📋 Description

• Oversee one or two paid acquisition channels, with the potential to broaden responsibilities based on performance.

• Develop scalable acquisition funnels from implementation through refinement.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Track campaign performance daily utilizing Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform strategic decisions.

• Create and sustain reporting frameworks for both strategic and tactical decision-making.

• Take charge of creative briefings, including hooks, formats, and angles.

• Collaborate with content and product teams to produce high-converting landing pages.

• Establish systems to minimize creative fatigue and expedite testing processes.

• Forge relationships with traffic sources and negotiate premium placements and tailored deals.

• Investigate new acquisition opportunities and develop evaluation criteria.

• Adjust strategies in response to platform regulations, algorithm changes, and industry developments.

• Identify opportunities for automation and internal tools.

• Develop SOPs, playbooks, and experimentation pipelines.

• Scale existing campaigns to over 3x budget while achieving CAC/ROAS goals.

• Support growth from 30M to 100M users within the next year.

• Conduct zero-to-one testing in new channels.

• Enhance conversion rates through landing-page testing and funnel iteration.

• Manage creative input and analytical feedback processes.

• Collaborate directly with the CMO.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated history of managing $300K to $1M+/month in paid media expenditures.

• Complete ownership of campaign execution, results, and optimization.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Analytical proficiency with GA4, Voluum, tracking setups, and dashboards.

• Strong creative instincts; capability to craft briefs, analyze hooks, and iterate promptly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Excellent fluency in English.

• Comfortable promoting products based on uncensored models and content.

• Willingness and ability to work under a B2B contract arrangement in the country of residence.

• Nice-to-have: experience with subscription models and CAC/LTV frameworks.

• Nice-to-have: background in sensitive or regulated sectors such as dating, femtech, or telehealth.

🏝️ Benefits

• Preferred B2B contract arrangement, with flexibility for long-term commitment and impact.

• Fully remote work option from any location.

• 4 weeks (20 working days) of annual paid time off.

• Annual in-person meet-up.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle experts via OpenUp, available for up to three family members.

• Co-working space budget available up to twice a month (35 EUR / 40 USD per visit).

• Learning budget allocated for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools.

• Bonus opportunities available.