Senior Performance Marketer

This is a fully remote position, open to applicants in Romania.

📋 Description

• Oversee one or two paid acquisition channels, with the possibility of expanding the scope based on performance metrics.

• Develop scalable acquisition funnels and continuously refine strategies to meet ambitious growth objectives.

• Conduct rapid tests across creatives, audiences, and placements to enhance Customer Acquisition Cost (CAC) and Lifetime Value (LTV).

• Daily monitor campaign performance utilizing Voluum, GA4, and internal reporting dashboards.

• Analyze Cost Per Acquisition (CPA), Return on Ad Spend (ROAS), retention rates, and cohort behaviors to inform decision-making.

• Establish and maintain reporting frameworks that guide both strategic and tactical adjustments.

• Take responsibility for creative briefings, including hooks, formats, and angles based on performance analytics.

• Collaborate with content and product teams to design high-converting landing pages.

• Implement systems to mitigate creative fatigue and accelerate testing processes.

• Foster relationships with traffic sources and negotiate premium placements and bespoke deals.

• Investigate new acquisition opportunities and develop internal evaluation criteria.

• Monitor platform regulations and algorithm updates, adjusting strategies accordingly.

• Identify automation opportunities and create internal tools for acquisition.

• Develop Standard Operating Procedures (SOPs), playbooks, and experimentation pipelines.

• Scale existing campaigns to achieve budgets of 3x+ while sustaining CAC/ROAS objectives.

• Assist in expanding the user base from 30 million to 100 million within a 12-month period.

• Execute testing from scratch in new channels.

• Enhance conversion rates through landing page testing and funnel optimization.

• Maintain responsibility for creative input and analytical feedback loops.

• Work closely with the CMO to scale EverAI's AI companionship offerings.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing monthly paid media budgets ranging from $300K to over $1M.

• Complete ownership of campaign execution, results, and optimization processes.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising solutions.

• Strong analytical skills with proficiency in GA4, Voluum, tracking setups, and analytics dashboards.

• Excellent creative instincts; capable of writing briefs, analyzing hooks, and executing rapid iterations.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Strong communication and collaboration abilities.

• Fluent in English.

• Driven, with a sense of ownership and commitment to goals.

• Proactive mindset; able to balance execution, planning, and strategy effectively.

• Highly focused on speed, performance, and continuous iteration.

• Humble and receptive to feedback.

• Comfortable marketing products based on uncensored models and content.

• Willing to work under a B2B contract arrangement in the country of residence.

• Experience with subscription models and CAC/LTV frameworks is preferred.

• Background in sensitive or regulated industries is a plus.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person company meetup.

• Monthly allocation of $100 for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, also available for up to three family members.

• Co-working space budget available for up to two visits per month (35 EUR / 40 USD per visit).

• Dedicated learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to $250.

• Budget for keyboard/mouse/mic/headphones of up to $150.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and other necessary resources for the role.

• Fully remote work environment.

• Flexible B2B contract arrangement focused on long-term commitment and impact.

• Bonus opportunities available.