Senior Performance Marketer

This is a fully remote position, open to applicants in Poland.

📋 Description

• Oversee one or two paid acquisition channels, with the potential to expand responsibilities based on performance.

• Develop and refine scalable acquisition funnels.

• Conduct rapid testing across creatives, audiences, and placements to enhance CAC and LTV.

• Track daily performance using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Establish and maintain reporting frameworks for both strategic and tactical decisions.

• Manage creative briefings, including hooks, formats, and angles.

• Collaborate with content and product teams to create high-converting landing pages.

• Implement systems to mitigate creative fatigue and speed up testing processes.

• Cultivate relationships with traffic sources and negotiate premium placements and custom deals.

• Investigate new acquisition opportunities and formulate evaluation criteria.

• Adjust strategies to accommodate platform rules and algorithm changes.

• Identify automation opportunities and develop internal acquisition tools.

• Create SOPs, playbooks, and experiment pipelines.

• Scale existing campaigns to exceed 3x the budget while achieving CAC/ROAS targets.

• Contribute to expanding the user base from 30M to 100M users within 12 months.

• Implement 0-to-1 testing in new channels.

• Enhance conversion rates through landing-page testing and funnel iteration.

• Own creative input and establish analytical feedback loops.

• Collaborate directly with the CMO to drive growth.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven success in managing $300K to $1M+/month in paid media expenditures.

• Full accountability for campaign execution, results, and optimization.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Proficient in analytics, particularly with GA4, Voluum, tracking setups, and dashboards.

• Strong creative capabilities: adept at writing briefs, analyzing hooks, and iterating swiftly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Full proficiency in English.

• Excellent communication and collaborative abilities.

• Goal-oriented with a sense of ownership and commitment.

• Proactive mindset with the ability to balance execution, planning, and strategy.

• Passionate about speed, performance, and iteration.

• Comfortable promoting products based on unfiltered models and content.

• Able and willing to work under a B2B contract arrangement in the country of residence.

• Nice to have: experience with subscription models and CAC/LTV frameworks.

• Nice to have: background in sensitive or regulated sectors like dating, femtech, or telehealth.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off per year.

• Annual in-person team meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle experts via OpenUp, extending to up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and other essential resources.

• Performance-based bonus offered.