Senior Performance Marketer

This is a fully remote position, open to applicants in Lithuania.

📋 Description

• Oversee one or two paid acquisition channels, with an opportunity to expand responsibilities based on performance outcomes.

• Develop and refine scalable acquisition funnels aimed at achieving aggressive growth objectives.

• Conduct rapid tests on creatives, target audiences, and placements to enhance CAC and LTV metrics.

• Track performance daily utilizing Voluum, GA4, and internal analytics dashboards.

• Evaluate CPA, ROAS, retention rates, and cohort behavior to inform strategic decisions.

• Create and uphold reporting frameworks that support both strategic and tactical modifications.

• Manage creative briefings, including hooks, formats, and angles derived from performance trends.

• Work in partnership with content and product teams to develop high-converting landing pages.

• Establish systems to mitigate creative fatigue and expedite testing processes.

• Cultivate relationships with traffic sources and negotiate premium placements and tailored deals.

• Investigate acquisition opportunities across various networks, formats, and tools.

• Monitor platform regulations and algorithm changes, adjusting strategy accordingly.

• Optimize acquisition processes through automation and internal tools.

• Develop SOPs, playbooks, and experimentation pipelines.

• Scale existing campaigns to achieve a budget increase of 3x+ while maintaining CAC/ROAS targets.

• Support user growth from 30 million to 100 million in the upcoming year.

• Implement 0-to-1 testing in new channels.

• Enhance conversion rates through landing page testing and funnel refinement.

• Take ownership of creative input and analytical feedback loops.

• Collaborate directly with the CMO to drive growth initiatives.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven success in managing monthly paid media expenditures ranging from $300K to over $1M.

• Comprehensive accountability for campaign execution, outcomes, and optimization processes.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Strong analytical skills with proficiency in GA4, Voluum, tracking configurations, and dashboards.

• Excellent creative instincts; capable of crafting briefs, evaluating hooks, and quickly iterating concepts.

• Experience in optimizing landing pages and conversion rates within funnels.

• Fluent in English.

• Comfortable promoting products based on uncensored models and content.

• Willingness and capability to operate under a B2B contract in the country of residence.

• Nice-to-have: familiarity with subscription models and CAC/LTV metrics.

• Nice-to-have: experience in sensitive or regulated sectors such as dating, femtech, or telehealth.

• Goal-oriented with a strong sense of ownership and dedication.

• Proactive mindset with the ability to balance execution, planning, and strategic thinking.

• Passionate about speed, performance, and iterative processes.

• Humble, eager to learn, and receptive to feedback.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off per year.

• Annual in-person gathering.

• Monthly allowance of $100 for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available to three family members as well.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to $250.

• Budget for keyboard/mouse/mic/headphones up to $150.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and others.

• Fully remote work opportunity.

• Bonus included as part of total compensation package.

• Flexible B2B contract arrangement focused on long-term commitment and impact.