Senior Performance Marketer

This is a fully remote position, open to applicants in Greece.

📋 Description

• Oversee one or two paid acquisition channels, with the possibility to expand responsibilities based on results.

• Develop scalable acquisition funnels from execution to iteration.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Daily performance monitoring using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Establish and maintain reporting frameworks for both strategic and tactical choices.

• Manage creative briefing, including hooks, formats, and angles.

• Collaborate with content and product teams to create high-converting landing pages.

• Implement systems to minimize creative fatigue and accelerate testing.

• Cultivate relationships with traffic sources and negotiate premium placements and custom agreements.

• Investigate acquisition opportunities across various networks, formats, and tools.

• Monitor platform rules and algorithm changes, adapting strategies accordingly.

• Optimize acquisition processes through automation and internal tools.

• Create SOPs, playbooks, and experimentation pipelines.

• Scale existing campaigns to 3x+ budget while achieving CAC/ROAS objectives.

• Contribute to the growth of the AI companionship platform from 30M to 100M users within 12 months.

• Conduct 0-to-1 testing in new channels.

• Enhance conversion rates through landing page testing and funnel iterations.

• Take ownership of creative input and analytical feedback loops.

• Collaborate directly with the CMO.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven history of managing $300K to $1M+/month in paid media expenditure.

• Complete ownership of campaign execution, results, and optimization.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Analytical proficiency with GA4, Voluum, tracking setups, and dashboards.

• Strong creative instincts, capable of writing briefs, analyzing hooks, and iterating quickly.

• Experience in optimizing landing pages and funnel conversions.

• Excellent communication and collaboration abilities.

• Fluent in English.

• Goal-oriented with a strong sense of ownership and commitment.

• Proactive mindset; able to balance execution, planning, and strategy.

• Comfortable advertising products based on uncensored models and content.

• Willing and able to work under a B2B contract arrangement in the country of residence.

• Experience with subscription models and CAC/LTV frameworks is a plus.

• Background in sensitive or regulated industries such as dating, femtech, or telehealth is advantageous.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off (PTO) annually.

• Yearly in-person team meetup.

• Monthly health insurance allowance of 100 USD.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, accessible to up to three family members.

• Co-working space budget available for up to twice per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Provision of a company laptop.

• Monitoring budget up to 250 USD.

• Budget for keyboard/mouse/mic/headphones up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools for the role.

• Fully remote work environment.

• Potential inclusion of an annual target bonus in total compensation.