Senior Performance Marketer

This is a fully remote position, open to applicants in Germany.

📋 Description

• Lead one or two paid acquisition channels, with the possibility of expanding responsibilities based on performance.

• Assist in developing scalable acquisition funnels from implementation to refinement.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Track performance on a daily basis using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Create and maintain reporting frameworks for both strategic and tactical decisions.

• Take charge of creative briefings by defining hooks, formats, and angles based on performance trends.

• Collaborate with content and product teams to design high-converting landing pages.

• Establish systems to mitigate creative fatigue and expedite testing processes.

• Cultivate relationships with traffic sources to negotiate premium placements and bespoke deals.

• Investigate new acquisition avenues and formulate internal evaluation criteria.

• Monitor platform regulations and algorithm updates, adjusting strategies accordingly.

• Identify opportunities for automation and develop internal tools.

• Draft SOPs, playbooks, and experiment pipelines.

• Scale existing campaigns to achieve a budget increase of 3x or more while maintaining CAC/ROAS targets.

• Help grow the user base from 30M to 100M users within 12 months.

• Conduct 0-to-1 testing in new channels.

• Enhance conversion rates through landing page testing and funnel optimization.

• Own the creative input and analytical feedback loops.

• Work closely with the CMO on growth initiatives.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing paid media budgets ranging from $300K to $1M+ per month.

• Full accountability for campaign execution, results, and optimization.

• Experience with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Strong analytical skills with proficiency in GA4, Voluum, tracking configurations, and dashboards.

• Excellent creative instincts; capable of writing briefs, analyzing hooks, and iterating swiftly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Strong communication and teamwork abilities.

• Fluent in English.

• Goal-oriented with a sense of ownership and dedication.

• Proactive mindset; ability to balance execution, planning, and strategy.

• Comfortable promoting products based on uncensored models and content.

• Willing and able to work under a B2B contract in their country of residence.

• Must be legally authorized to work in their current country of residence.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off (PTO) annually.

• Fully remote work from any location.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited one-on-one sessions with psychologists and lifestyle experts through OpenUp, also available for up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and others required for the role.

• Applicable target bonus.