Senior Performance Marketer

This is a fully remote position, open to applicants in France.

📋 Description

• Take charge of one or two paid acquisition channels and potentially broaden your responsibilities based on performance outcomes.

• Develop scalable acquisition funnels, managing the process from execution to iteration.

• Conduct high-velocity experiments across creatives, target audiences, and placements to enhance CAC and LTV.

• Assess performance on a daily basis utilizing Voluum, GA4, and internal dashboards.

• Examine CPA, ROAS, retention, and cohort behavior to inform strategic decisions.

• Create and sustain reporting frameworks that direct both strategic and tactical adjustments.

• Manage creative briefings, focusing on hooks, formats, and angles derived from performance trends.

• Partner with content and product teams to develop high-converting landing pages.

• Implement systems aimed at reducing creative fatigue and expediting testing processes.

• Establish connections with traffic sources to negotiate premium placements and custom agreements.

• Investigate new acquisition avenues and set evaluation criteria for their potential.

• Keep abreast of platform regulations and algorithm modifications, adjusting strategies as necessary.

• Optimize acquisition efforts through automation and internal tools.

• Develop SOPs, playbooks, and pipelines for experiments.

• Scale existing campaigns to achieve 3x+ budget growth while upholding CAC/ROAS objectives.

• Contribute to expanding the AI companionship platform's user base from 30M to 100M within a 12-month timeframe.

• Conduct 0-to-1 testing in new channels and enhance conversion through iterative landing page and funnel improvements.

• Provide creative insights and analytical feedback loops.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success in managing paid media expenditures ranging from $300K to $1M+ per month.

• Complete ownership of campaign execution, outcomes, and optimization processes.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising channels.

• Strong analytical skills, proficient with GA4, Voluum, tracking setups, and reporting dashboards.

• Excellent creative instincts, capable of crafting briefs, analyzing hooks, and iterating rapidly.

• Experience in optimizing landing pages and enhancing conversion rates through funnel improvements.

• Exceptional communication and collaborative abilities; must be fluent in English.

• Goal-driven with a sense of ownership and commitment.

• A proactive mindset; adept at balancing execution, planning, and strategic thinking.

• Passionate about speed, performance, and continuous iteration.

• Humble and eager to learn; receptive to feedback.

• Comfortable marketing products based on uncensored models and content.

• Ability and willingness to engage under a B2B contract in your country of residence.

• Legal authorization to work in your current country of residence.

• Nice-to-have: experience with subscription models and CAC/LTV frameworks.

• Nice-to-have: familiarity with sensitive or regulated sectors such as dating, femtech, or telehealth.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off per year.

• Annual in-person meetup.

• Monthly health insurance allowance of 100 USD.

• Unlimited one-on-one sessions with psychologists and lifestyle experts through OpenUp, available for up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD each visit).

• Dedicated budget for learning opportunities including courses, books, conferences, events, or certifications.

• Company-issued laptop provided.

• Monitoring budget up to 250 USD.

• Budget for keyboard/mouse/microphone/headphones up to 150 USD.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and others.

• Fully remote work option from any location.

• Preferred B2B contract arrangement with flexibility for long-term commitment and impact.

• Bonus included in the total gross annual compensation range published.