Senior Performance Marketer

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Oversee one or two paid acquisition channels, with the opportunity to expand responsibilities based on performance outcomes.

• Develop and refine scalable acquisition funnels aimed at achieving aggressive growth objectives.

• Conduct high-intensity tests across various creatives, audiences, and placements to enhance CAC and LTV.

• Daily monitor campaign performance utilizing Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform strategic decisions.

• Establish and uphold reporting frameworks for both strategic and tactical decision-making.

• Manage creative briefing processes, including hooks, formats, and angles.

• Collaborate with content and product teams to create high-converting landing pages.

• Implement systems to mitigate creative fatigue and expedite testing processes.

• Cultivate relationships with traffic sources and negotiate premium placements and custom deals.

• Investigate new acquisition channels, formats, networks, and tools.

• Adjust strategies in response to platform regulations and algorithm modifications.

• Automate acquisition workflows and create internal tools.

• Develop SOPs, playbooks, and experiment pipelines.

• Scale existing campaigns to achieve a budget increase of 3x+ while maintaining CAC/ROAS targets.

• Support growth from 30M to 100M users within 12 months.

• Conduct zero-to-one testing across new channels.

• Enhance conversion rates through iterative improvements in landing pages and funnels.

• Take ownership of creative input and analytical feedback loops.

• Work directly with the CMO.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven success managing $300K to $1M+/month in paid media expenditures.

• Full accountability for campaign execution, results, and optimization.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Strong analytical skills with GA4, Voluum, tracking setups, and dashboards.

• Capability to craft creative briefs, analyze hooks, and iterate swiftly.

• Experience in optimizing landing pages and funnel conversions.

• Excellent command of the English language.

• Strong communication and collaboration skills.

• Goal-oriented with a sense of ownership and commitment.

• Proactive mindset, balancing execution, planning, and strategy.

• Comfortable promoting products based on uncensored models and content.

• Willingness and ability to operate under a B2B contract arrangement in the country of residence.

• Nice-to-have: familiarity with subscription models and CAC/LTV frameworks.

• Nice-to-have: experience in sensitive or regulated sectors such as dating, femtech, or telehealth.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off annually.

• Fully remote work from any location.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp, also available for up to three family members.

• Co-working space budget available for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones up to 150 USD.

• Premium access to tools such as ChatGPT, Hugging Face, Claude Code, and others.

• Preferred B2B contract structure, with flexibility.

• Bonus opportunities available.