Senior Performance Marketer

This is a fully remote position, open to applicants in Cyprus.

📋 Description

• Take charge of one or two paid acquisition channels, with the possibility of expanding responsibilities based on performance.

• Develop scalable acquisition funnels from implementation to iteration.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Track performance daily using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Create and sustain reporting frameworks for both strategic and tactical decisions.

• Manage creative briefs, encompassing hooks, formats, and angles based on performance trends.

• Partner with content and product teams to design high-converting landing pages.

• Establish systems to mitigate creative fatigue and boost testing speed.

• Cultivate relationships with traffic sources, negotiating premium placements and custom deals.

• Investigate new acquisition opportunities and formulate evaluation criteria.

• Adjust strategies in response to platform rules and algorithm modifications.

• Identify automation prospects and develop internal acquisition tools.

• Generate SOPs, playbooks, and experimentation pipelines.

• Scale existing campaigns to achieve more than 3x budget while upholding CAC/ROAS objectives.

• Assist in expanding the user base from 30M to 100M users within the next year.

• Implement 0-to-1 testing in new channels.

• Enhance conversion rates through landing page testing and funnel iteration.

• Oversee creative input and analytical feedback loops.

• Collaborate closely with the CMO on growth initiatives.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing a paid media budget of $300K to $1M+/month.

• Complete ownership of campaign execution, outcomes, and optimization.

• Proficient in Meta, TikTok, Snapchat, ASA, or native platforms.

• Strong analytical skills with GA4, Voluum, tracking setups, and dashboards.

• Excellent creative instincts: adept at writing briefs, analyzing hooks, and iterating quickly.

• Experience in optimizing landing pages and improving funnel conversion.

• Strong communication and collaboration skills; fluent in English.

• Goal-oriented with a sense of ownership and commitment.

• Proactive mindset; capable of balancing execution, planning, and strategy.

• Passionate about speed, performance, and continuous iteration.

• Humble, eager to learn, and receptive to feedback.

• Comfortable promoting products based on uncensored models and content.

• Nice to have: experience with subscription models and CAC/LTV frameworks.

• Nice to have: background in sensitive or regulated sectors such as dating, femtech, or telehealth.

🏝️ Benefits

• Bonus offered.

• Fully remote work option from anywhere.

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person meetup.

• Monthly $100 allowance for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available for up to three family members.

• Co-working space budget up to twice per month (€35 / $40 per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to $250.

• Keyboard/mouse/mic/headphones budget of up to $150.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools.