Senior Performance Marketer

This is a fully remote position, open to applicants in Canada.

📋 Description

• Oversee one or two paid acquisition channels, with the opportunity to extend responsibilities based on outcomes.

• Develop scalable acquisition funnels from implementation to refinement.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Track performance daily using Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform strategic decisions.

• Create and sustain reporting frameworks for both strategic and tactical decisions.

• Manage creative briefings, establishing hooks, formats, and angles based on performance data.

• Collaborate with content and product teams to design high-converting landing pages.

• Set up systems to mitigate creative fatigue and expedite testing processes.

• Build partnerships with traffic sources, negotiating premium placements and tailored deals.

• Investigate new acquisition avenues and develop evaluation criteria.

• Keep abreast of platform rules and algorithm modifications, adapting strategies accordingly.

• Optimize acquisition workflows through automation and internal tools.

• Develop SOPs, playbooks, and experimentation pipelines.

• Scale current campaigns to 3x+ budget while achieving CAC/ROAS targets.

• Help expand the user base from 30M to 100M users within 12 months.

• Conduct 0-to-1 testing in emerging channels.

• Enhance conversion rates through landing page testing and funnel optimization.

• Take charge of creative input and analytical feedback loops.

• Work closely with the CMO.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Demonstrated success managing $300K to $1M+/month in paid media expenditures.

• Complete ownership of campaign execution, outcomes, and optimization processes.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills with GA4, Voluum, tracking setups, and dashboards.

• Excellent creative instincts; capable of writing briefs, analyzing hooks, and quickly iterating.

• Background in optimizing landing pages and improving funnel conversion.

• Fluent in English.

• Comfortable promoting products based on uncensored models and content.

• Nice-to-have: experience with subscription models and understanding of CAC/LTV frameworks.

• Nice-to-have: experience in sensitive or regulated sectors such as dating, femtech, or telehealth.

• Goal-oriented with a sense of ownership and commitment.

• Action-oriented mindset with the ability to balance execution, planning, and strategy.

• Obsessed with speed, performance, and iterative improvement.

• Humble, eager to learn, and receptive to feedback.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person company meetup.

• Monthly allowance of $100 for health insurance costs.

• Unlimited one-on-one sessions with psychologists and lifestyle experts via OpenUp, also available for up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to $250.

• Budget of up to $150 for keyboard, mouse, microphone, and headphones.

• Premium access to tools like ChatGPT, Hugging Face, Claude Code, and others necessary for the role.

• Fully remote working environment.

• Potential for an annual target bonus; published compensation includes any applicable target bonus.