Senior Performance Marketer

This is a fully remote position, open to applicants in Bulgaria.

📋 Description

• Assume responsibility for one or two paid acquisition channels, with the possibility of expanding the scope based on performance.

• Develop and refine scalable acquisition funnels to meet ambitious growth targets.

• Conduct rapid tests across creatives, audiences, and placements to enhance CAC and LTV.

• Track campaign performance on a daily basis using Voluum, GA4, and internal dashboards.

• Evaluate CPA, ROAS, retention, and cohort behavior to inform strategic decisions.

• Establish and maintain reporting frameworks for both strategic and tactical decision-making.

• Define creative hooks, formats, and angles informed by performance trends.

• Work collaboratively with content and product teams to create high-converting landing pages.

• Implement systems designed to minimize creative fatigue and expedite testing.

• Foster relationships with traffic sources and negotiate premium placements and customized deals.

• Investigate new acquisition opportunities across various networks, formats, and tools.

• Adjust strategies in response to platform rules and algorithm modifications.

• Identify automation opportunities and develop internal acquisition tools.

• Create SOPs, playbooks, and experiment pipelines to facilitate efficient campaign scaling.

• Scale existing campaigns to over 3x the budget while maintaining CAC/ROAS objectives.

• Support growth from 30M to 100M users within a 12-month timeframe.

• Execute 0-to-1 testing in new channels.

• Enhance conversion rates through landing-page testing and funnel iteration.

• Oversee creative input and analytical feedback loops.

• Collaborate directly with the CMO on growth initiatives.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven history of managing $300K to $1M+/month in paid media expenditures.

• Complete ownership of campaign execution, results, and optimization processes.

• Familiarity with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Analytical proficiency with GA4, Voluum, tracking setups, and dashboards.

• Strong creative instincts; capable of crafting briefs, analyzing hooks, and iterating swiftly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Prior exposure to subscription models and CAC/LTV frameworks (preferred).

• Experience in sensitive or regulated sectors such as dating, femtech, or telehealth (preferred).

• Excellent proficiency in English.

• Strong communication and collaboration abilities.

• Goal-oriented with a sense of ownership and commitment.

• Action-oriented mindset; capable of balancing execution, planning, and strategy.

• Comfortable advertising products based on uncensored models and content.

• Ability and willingness to work under a B2B contract arrangement in the candidate's country of residence.

• Legal authorization to work in the candidate's country of residence.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off annually.

• Annual in-person meetup.

• Monthly health insurance expense allowance of 100 USD.

• Unlimited 1:1 sessions with psychologists and lifestyle experts via OpenUp, available to up to three family members.

• Co-working space budget for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones of up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other essential tools.

• Fully remote work from any location.

• Flexible B2B contract arrangement.

• Bonus included as part of the compensation package.