Senior Performance Marketer

This is a fully remote position, open to applicants in Brazil.

📋 Description

• Lead one or two paid acquisition channels, with the potential to broaden scope based on performance.

• Assist in developing scalable acquisition funnels from execution to iteration.

• Conduct rapid testing loops across creatives, audiences, and placements to enhance CAC and LTV.

• Monitor performance on a daily basis using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention, and cohort behavior to inform decision-making.

• Create and maintain internal reporting frameworks.

• Define creative hooks, formats, and angles informed by performance trends.

• Collaborate with content and product teams to develop high-converting landing pages.

• Implement systems to mitigate creative fatigue and accelerate testing speed.

• Establish relationships with traffic sources and negotiate premium placements and custom deals.

• Investigate new acquisition opportunities and devise internal evaluation criteria.

• Adjust strategies in response to platform rules and algorithm changes.

• Streamline acquisition processes through automation and the use of internal tools.

• Develop SOPs, playbooks, and experiment pipelines.

• Scale existing campaigns to 3x+ budget while achieving CAC/ROAS objectives.

• Assist in growing the user base from 30M to 100M users within a year.

• Execute 0-to-1 testing in new channels.

• Enhance conversion rates through landing-page testing and funnel iteration.

• Own creative input and analytical feedback loops.

• Work closely with the CMO on growth initiatives.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• Proven success in managing $300K to $1M+/month in paid media expenditures.

• Full accountability for campaign execution, results, and optimization.

• Experience with Meta, TikTok, Snapchat, ASA, or native advertising platforms.

• Strong analytical skills with GA4, Voluum, tracking setups, and dashboards.

• Excellent creative instincts; capable of writing briefs, analyzing hooks, and iterating quickly.

• Experience in optimizing landing pages and improving funnel conversion.

• Fluent in English.

• Strong communication and collaborative abilities.

• Goal-oriented with a sense of ownership and commitment.

• Proactive mindset with the ability to balance execution, planning, and strategy.

• Passionate about speed, performance, and iteration.

• Humble, eager to learn, and receptive to feedback.

• Comfortable promoting products based on uncensored models and content.

• Familiarity with subscription models and CAC/LTV frameworks (nice-to-have).

• Experience in sensitive or regulated sectors such as dating, femtech, or telehealth (nice-to-have).

🏝️ Benefits

• 4 weeks (20 working days) of paid time off annually.

• Fully remote work flexibility from any location.

• Annual in-person meetup.

• Monthly allowance of $100 for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available for up to three family members.

• Co-working space budget available for up to two visits per month (35 EUR / 40 USD per visit).

• Learning budget allocated for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget capped at $250.

• Keyboard/mouse/mic/headphones budget up to $150.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other necessary tools for the role.

• Bonus included as part of the compensation package.

• Flexible B2B contract arrangement.