Senior Performance Marketer

This is a fully remote position, open to applicants in Argentina.

📋 Description

• Lead one or two paid acquisition channels, with the potential to expand responsibilities based on performance.

• Develop scalable acquisition funnels from execution through ongoing iteration.

• Conduct high-velocity tests across creatives, audiences, and placements to enhance CAC and LTV.

• Monitor campaign performance on a daily basis using Voluum, GA4, and internal dashboards.

• Analyze CPA, ROAS, retention rates, and cohort behavior to inform strategic decisions.

• Construct and maintain internal reporting frameworks.

• Oversee creative briefing, defining hooks, formats, and angles based on performance analysis.

• Collaborate with content and product teams to create high-converting landing pages.

• Implement systems to minimize creative fatigue and accelerate testing speed.

• Build relationships with traffic sources and negotiate premium placements and custom deals.

• Investigate new acquisition opportunities, networks, formats, and tools.

• Stay updated on platform rules and algorithm changes, adapting strategies accordingly.

• Identify automation opportunities within the acquisition process and develop internal tools.

• Create SOPs, playbooks, and experimentation pipelines.

• Scale existing campaigns to achieve a budget increase of 3x+, while maintaining CAC/ROAS goals.

• Contribute to expanding the user base from 30M to 100M users within 12 months.

• Execute 0-to-1 testing in new channels.

• Enhance conversion rates through landing-page testing and funnel iteration.

• Manage creative input and analytical feedback loops.

• Work directly with the CMO.

⛳️ Requirements

• 4–10+ years of experience in performance marketing or user acquisition.

• A proven history of managing $300K to $1M+/month in paid media expenditures.

• Full accountability for campaign execution, results, and optimization.

• Familiarity with platforms such as Meta, TikTok, Snapchat, ASA, or native advertising.

• Analytical proficiency with GA4, Voluum, tracking setups, and dashboards.

• Strong creative instincts; capable of writing briefs, analyzing hooks, and iterating swiftly.

• Experience in optimizing landing pages and improving funnel conversion rates.

• Excellent communication and collaboration skills.

• Fluent in English.

• Goal-oriented, demonstrating ownership and commitment.

• A proactive mindset, able to balance execution, planning, and strategy.

• Comfortable advertising products based on uncensored models and content.

• Able and willing to work under a B2B contract arrangement in the country of residence.

• Experience with subscription models and CAC/LTV frameworks is a plus.

• Familiarity with sensitive or regulated verticals is a plus.

🏝️ Benefits

• 4 weeks (20 working days) of paid time off each year.

• Annual in-person meetup.

• Monthly allowance of 100 USD for health insurance expenses.

• Unlimited 1:1 sessions with psychologists and lifestyle experts through OpenUp, available for up to three family members.

• Co-working space budget for up to twice per month (35 EUR / 40 USD per visit).

• Professional development budget for courses, books, conferences, events, or certifications.

• Company-provided laptop.

• Monitor budget of up to 250 USD.

• Budget for keyboard, mouse, microphone, and headphones of up to 150 USD.

• Premium access to ChatGPT, Hugging Face, Claude Code, and other necessary tools for the role.

• Fully remote work opportunity.

• Eligibility for an annual bonus may apply.