Senior Performance Analyst, Fashion Paid Media

This is a fully remote position, open to applicants in Nicaragua, +1 more country.

📋 Description

• Take ownership of the execution, performance, and growth of paid advertising services for intricate, enterprise-level accounts.

• Direct the paid advertising strategy and performance marketing initiatives to meet client objectives.

• Exhibit expert proficiency in at least two major advertising channels.

• Act as the primary escalation point for key accounts and resolve any roadblocks encountered.

• Utilize cross-channel and technical expertise, including attribution, incrementality, and advanced measurement techniques.

• Supervise campaign execution and quality assurance processes.

• Ensure precise budget pacing and provide advice on budget modifications.

• Lead proactive strategy recommendations while identifying opportunities and potential risks.

• Maintain client testing roadmaps and manage experimentation projects.

• Escalate performance risks and differentiate between normal fluctuations and actual account risks.

• Facilitate strategic discussions with clients concerning performance.

• Mentor and nurture team talent through coaching, training, and support initiatives.

• Provide training on platforms, tools, trends, and best practices.

• Contribute strategic insights to new business presentations and audits.

• Implement recommendations from the Power Circuit solutions roadmap.

• Leverage AI technologies to enhance workflows, insights, and performance metrics.

• Audit and support strategy across 8–10 existing accounts each quarter.

• Contribute to the ownership and enhancement of a core department pillar.

⛳️ Requirements

• Advanced proficiency in spoken and written English is required.

• 5–6 years of experience in digital marketing.

• At least 4 years of experience in an agency environment.

• Minimum of 3 years of hands-on experience in Search Engine Marketing.

• Demonstrated experience in campaign development and optimization, covering bid optimization, keyword research, and ad copy development for large, enterprise-level accounts.

• Significant campaign management experience across 3 or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, and Bing Ads.

• At least 3 years of direct experience with Meta ads for response campaigns.

• Experience in Lead Generation and B2B marketing.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Expert understanding of funnel marketing and paid advertising throughout the marketing funnel.

• Capability to derive meaningful insights from marketing data and narrate the story beyond the statistics.

• Strong written and verbal communication abilities.

• Excellent organizational and project management skills.

• Self-motivated with a robust desire to succeed.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic and the ability to learn quickly and independently.

🏝️ Benefits

• Equal Opportunity Employer dedicated to diversity and inclusion.

• People-first culture.

• AI-enabled tools and proprietary technology to enhance employee workflows and performance.