Senior Performance Analyst, Fashion Paid Media

This is a fully remote position, open to applicants in Argentina, +1 more country.

📋 Description

• Direct the strategy for paid advertising and performance marketing for key clients.

• Take ownership of the execution, performance, and growth of marketing services within a large enterprise portfolio.

• Act as the main point of escalation for key accounts and address any obstacles that arise.

• Utilize cross-channel and technical knowledge, including areas such as attribution, incrementality, and advanced measurement techniques.

• Supervise the execution of campaigns and ensure quality control.

• Monitor budget pacing accurately and provide advice on any budget adjustments.

• Drive proactive strategic recommendations across the designated channels.

• Maintain client testing roadmaps while managing experimental projects.

• Identify and escalate performance risks, differentiating between normal fluctuations and actual account risks.

• Facilitate strategic discussions regarding clients and performance metrics.

• Mentor and nurture team talent through coaching, training, and support.

• Provide training on platforms, tools, industry trends, and best practices.

• Collaborate on new business proposals and audits.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, insights, and performance outcomes.

• Aid leadership in managing and enhancing a core department business pillar.

• Conduct audits and support strategies for 8-10 existing accounts each quarter.

• Contribute to achieving client, team, and revenue retention performance objectives.

⛳️ Requirements

• Advanced proficiency in both spoken and written English.

• 5-6 years of experience in digital marketing.

• Over 4 years of experience working in an agency environment.

• At least 3 years of hands-on experience with Search Engine Marketing.

• Experience in campaign development and optimization, including bid optimization, keyword research, and ad copy development for large enterprise accounts.

• Extensive campaign management experience in three or more of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads.

• A minimum of 3 years of hands-on experience with Meta ads for direct response campaigns.

• Experience in Lead Generation and B2B marketing.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• In-depth knowledge of funnel marketing and paid advertising strategies within the marketing funnel.

• Capability to derive meaningful insights from marketing data and narrate the story beyond mere statistics.

• Excellent written and verbal communication skills.

• Strong organizational and project management abilities.

• Self-motivated with a strong ambition to achieve success.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic with the ability to learn quickly and independently.

• Expert-level proficiency in at least two major advertising channels.

🏝️ Benefits

• Equal Opportunity Employer.

• A people-first culture that values diversity, inclusion, and a variety of backgrounds and experiences.