Senior Performance Analyst, Fashion

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Lead the strategy and performance marketing for paid advertising across key accounts.

• Take ownership of the execution, performance, and growth of paid advertising services within complex enterprise accounts.

• Act as the main escalation point for key accounts.

• Utilize cross-channel and technical expertise, encompassing attribution, incrementality, and advanced measurement.

• Supervise campaign execution and ensure quality assurance.

• Monitor budget pacing accurately and provide guidance on budget adjustments.

• Drive proactive strategy recommendations while identifying opportunities and risks.

• Keep client testing roadmaps updated and manage experimentation projects effectively.

• Identify and escalate performance risks, differentiating between normal fluctuations and account risks.

• Facilitate strategic discussions and performance reviews with clients.

• Mentor and nurture team talent through coaching, training, and support initiatives.

• Conduct training sessions on platforms, tools, industry trends, and best practices.

• Provide strategic insights for new business pitches and audits.

• Implement recommendations from the Power Circuit solutions roadmap.

• Utilize AI technologies to enhance workflows, insights, and performance metrics.

• Assist leadership in managing and enhancing a core department pillar.

• Audit and support strategic initiatives across 8–10 existing accounts each quarter.

⛳️ Requirements

• Proficiency in spoken and written English at an advanced level is required.

• 5–6 years of experience in digital marketing; with at least 4 years in an agency environment.

• A minimum of 3 years of hands-on experience in Search Engine Marketing.

• Expertise in campaign development and optimization, including bid optimization, keyword research, and ad copy development for large, enterprise-level accounts.

• Significant campaign management experience in at least 3 of the following: Performance Max, Standard Shopping, YouTube Ads, Display Advertising, Local campaigns, Bing Ads.

• At least 3 years of practical experience with Meta direct response campaigns.

• Background in Lead Generation and B2B marketing.

• Proficient in Google/Microsoft Office Suite(s).

• Proficient in Google Analytics.

• Expert understanding of funnel marketing and paid advertising across the marketing funnel.

• Ability to derive meaningful insights from marketing data.

• Excellent written and verbal communication skills.

• Strong organizational and project management capabilities.

• Self-motivated with a robust desire to achieve success.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic and ability to learn rapidly and independently.

• Interest in cultivating a long-term relationship with a growing company.

🏝️ Benefits

• Comprehensive benefits package.

• Opportunities for professional development and growth.

• Collaborative and dynamic work environment.

• Potential for flexible working arrangements.