Senior Partner Marketing Manager

This is a fully remote position, open to applicants in United States, +2 more countries.

📋 Description

• Develop and implement partner marketing strategies that align with regional partnership priorities and revenue objectives.

• Create quarterly and annual marketing plans for partners.

• Identify opportunities to generate qualified referrals and enhance partner-sourced pipeline.

• Tailor marketing strategies for referral, integration, private equity, recruitment, HR consultancy, and global mobility partners.

• Oversee partner marketing budgets and coordinate with regional Partnerships budgets.

• Prioritize initiatives based on their strategic importance, revenue potential, and available resources.

• Design and execute joint campaigns utilizing partner audiences, customer relationships, and channels.

• Lead co-marketing efforts, including webinars, thought leadership pieces, digital campaigns, account-based marketing, and targeted customer communications.

• Support joint go-to-market and co-selling efforts alongside Demand Generation, Product Marketing, and Sales teams.

• Facilitate co-selling initiatives with HRIS and payroll integration partners.

• Expand Safeguard Global's presence within private equity portfolios.

• Assist recruitment, HR consultancy, global mobility, and other HR sector partner programs.

• Develop partner value propositions, recruitment campaigns, introductory materials, solution one-pagers, and co-branded content.

• Attract and engage new partners through targeted campaigns, events, and community-building efforts.

• Establish scalable programs for partner launches and demand driven by partners.

• Organize partner events, sponsorships, executive roundtables, and webinars.

• Serve as a trusted marketing lead for partner stakeholders.

• Set and monitor KPIs for referrals, partner-sourced pipeline, and the effectiveness of campaigns.

• Ensure precise tracking, attribution, and reporting in collaboration with Marketing Operations and Revenue Operations.

• Analyze performance, optimize campaigns, prioritize investments, and scale successful initiatives.

• Communicate results and recommendations to Marketing and Partnerships leadership.

⛳️ Requirements

• 7–10 years of experience in B2B marketing, with at least 5 years focused on partner or channel marketing.

• Proven track record of creating and executing partner marketing strategies that yield measurable pipeline results.

• Experience with joint go-to-market initiatives, co-selling motions, partner-led demand generation, and co-marketing programs.

• Familiarity with referral, integration, and technology partners.

• Experience managing co-selling efforts with integration or technology partners, particularly in HRIS or payroll.

• Ability to independently set strategy while actively participating in campaign execution.

• Strong skills in managing partner stakeholders.

• Experience in developing and executing integrated partner marketing campaigns, including events and webinars.

• Proficient in using Salesforce to track marketing activities, attribution, and pipeline contributions.

• Excellent communication, project management, analytical, and cross-functional collaboration skills.

• Ability to work collaboratively with North American and European teams, with occasional travel required.

• Knowledge of HR technology, HCM, global payroll, EOR, or a related B2B industry is preferred.

• Experience in creating marketing programs for private equity firms and their portfolio companies is a plus.

• Experience marketing to or collaborating with recruitment firms, HR consultants, or global mobility providers is beneficial.

• Familiarity with Crossbeam or similar partner ecosystem platforms is advantageous.

• Experience in building or scaling partner marketing programs across multiple regions is a bonus.

🏝️ Benefits

• Remote-first work culture, offering flexibility in location and work style.

• Paid bonding leave.

• Two charitable days off per year.

• Reward & Recognition Program.

• Annual corporate bonus or sales incentive plan.

• Flexible coworking space options depending on location.

• Access to two learning platforms for ongoing professional development.

• Opportunities for international collaboration and networking.