Senior Partner Lifecycle Marketing Specialist

This is a fully remote position, open to applicants in Minnesota.

📋 Description

• Implement lifecycle marketing initiatives for partners, focusing on recruitment, onboarding, activation, engagement, retention, and growth.

• Create and oversee partner nurture campaigns, email communications, newsletters, and targeted engagement strategies.

• Assist in partner onboarding efforts to expedite time-to-first-opportunity and time-to-first-sale.

• Encourage participation in partner training, certifications, incentive programs, MDF activities, co-marketing efforts, and partner events.

• Collaborate with Channel Sales, Partner Enablement, and Marketing teams to pinpoint lifecycle milestones and engagement prospects.

• Categorize partner audiences based on partner type, performance, engagement, geography, and business goals.

• Manage campaign execution using marketing automation, CRM, and partner management platforms.

• Monitor, analyze, and report on lifecycle metrics such as engagement, activation, program adoption, pipeline contribution, and revenue impact.

• Identify opportunities for optimization from performance data to enhance partner journeys and campaigns.

• Assist in organizing partner-facing webinars, virtual events, workshops, and enablement programs.

• Maintain documentation, reporting, and operational processes for campaigns to ensure scalability and effectiveness.

⛳️ Requirements

• Bachelor's degree in marketing, business, communications, or a related field.

• 2-5 years of experience in B2B marketing, lifecycle marketing, partner marketing, channel marketing, demand generation, or a similar area.

• Proven experience in executing multi-channel marketing campaigns and nurture programs.

• Familiarity with marketing automation and CRM platforms.

• Strong skills in project management, communication, and organization.

• Demonstrated capability to analyze campaign performance and provide data-driven recommendations.

• Proficient in Microsoft Office and marketing reporting tools.

• Background checks are mandatory for this role.

• The offer may be contingent upon authorization to access software or technology regulated under U.S. export control laws and regulations, if applicable.

🏝️ Benefits

• Equity for all employees

• Flexible time off and paid volunteer days

• 401k match

• Training and career development programs

• Comprehensive private benefits plan including medical, mental health, dental, disability, life and AD&D, and value-added services

• Robust Employee Assistance Program (EAP) with mental health services

• Fertility support and paid parental leave

• Variable incentive compensation

• New hire equity grants

• Accommodations for candidates and employees with disabilities and/or other specific needs where possible