Lead, Marketing

This is a fully remote position, open to applicants in United Kingdom.

📋 Description

• Oversee the complete marketing function at Sureel, which encompasses category strategy, positioning, messaging, product marketing, demand generation, thought leadership, brand development, and execution.

• Take charge of product marketing for the Sureel suite, converting technical capabilities into value propositions, use cases, differentiation, and messaging tailored to specific segments.

• Develop sales and executive materials such as pitches, case studies, demos, and marketing collateral.

• Generate targeted demand among qualified rights holders, AI companies, platforms, and ecosystem partners.

• Establish communication channels and programs designed to educate, nurture, and engage key audiences.

• Spearhead thought leadership initiatives across Sureel and within the AI rights and licensing sector.

• Enhance Sureel's brand and market positioning across various audiences and channels.

• Manage event and industry representation at conferences, forums, working groups, and community engagements.

• Transform pilots, integrations, partner outcomes, research, and product data into compelling proof points and case studies.

• Monitor market dynamics influenced by AI companies, rights holders, regulators, standards bodies, competitors, and the media.

• Assist leadership with announcements, conferences, and public relations by collaborating with the Warner Music Group brand and communications teams.

• Oversee relationships with agencies, influencers, and creative partners, ensuring alignment with brand and budgetary constraints.

• Develop repeatable marketing systems, which include templates, timelines, budgets, and measurement processes.

• Supervise the production of demo videos and other creative outputs that communicate the value of Sureel's products.

• Manage confidential and proprietary information with utmost discretion and integrity.

• Report directly to Co-President Aileen Crowley and collaborate with product, commercial, and client functions.

⛳️ Requirements

• Extensive experience in marketing, product marketing, category creation, or communications within music, media, enterprise technology, or infrastructure.

• Proven track record of owning marketing for a brand or platform, from strategic development to execution and result measurement.

• Knowledge of the music industry landscape, including how artists, labels, publishers, and platforms interact.

• Proficient in managing detailed marketing budgets and understanding financial intricacies.

• Strong storytelling capabilities, including the ability to present complex technical concepts in a clear and engaging manner.

• Excellent written and verbal communication skills.

• Sound judgment in voice and messaging decisions, with an awareness of when to escalate issues.

• Ability to maintain composure in a fast-paced environment.

• Genuine interest in music, media, and AI.

• Experience as an initial or early marketing hire, establishing functions and processes from the ground up.

• Background in marketing to artists, labels, publishers, B2B platforms, or infrastructure firms.

• Proven success in raising awareness and driving adoption within a targeted B2B, technology, or industry ecosystem.

• Experience managing email marketing initiatives.

• Active participation in discussions surrounding AI and music.

• Familiarity with marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products involving multiple senior stakeholders.

• Experience translating technical standards, policy developments, research, or emerging industry frameworks into market narratives.

🏝️ Benefits

• Full-time employment.

• Remote work arrangement.

• Opportunity to be part of an independent, federated company that has been acquired by Warner Music Group.

• Collaborative team environment with a startup pace.