Lifecycle Program Marketing Manager

This is a fully remote position, open to applicants in California.

📋 Description

• Oversee the strategy and implementation of email, push, and SMS communications aimed at enhancing customer engagement within the home and mortgage sector.

• Manage lifecycle campaigns from the initial planning stages through to performance measurement.

• Initiate new CRM campaigns, refine existing programs, and uncover opportunities to expand successful strategies.

• Take ownership of campaign performance metrics, including open rates, click-through rates, product engagement, and other related statistics.

• Collaborate with analytics teams to assess results, test assumptions, and disseminate actionable insights.

• Align CRM strategies with product launches, performance objectives, and overarching business initiatives.

• Utilize audience segmentation, A/B testing, and campaign data to enhance messaging and engagement efforts.

• Assist in multi-channel communication initiatives that are in line with business objectives and customer requirements.

• Collaborate with product, marketing, analytics, and other stakeholders to provide coordinated, personalized customer experiences.

• Report directly to the Manager of Lifecycle Engagement & Loyalty.

⛳️ Requirements

• A minimum of 7 years of experience in email marketing, CRM, lifecycle marketing, or a similar field.

• Proven experience in executing communication programs on an enterprise-wide scale.

• Demonstrated ability to measure campaign performance and leverage results to inform campaign strategies.

• Experience collaborating with cross-functional teams, including product, marketing, and analytics.

• Skilled in managing multiple CRM or digital communication projects with concurrent deadlines.

• Bachelor's degree in marketing, business, communications, or a related discipline.

🏝️ Benefits

• Competitive compensation package along with a bonus plan.

• Comprehensive core benefits including medical, dental, vision, and a matching 401K.

• Flexible work environment with options to work remotely, in a hybrid model, or in-office.

• Flexible time off policy, which includes volunteer time off, vacation, sick leave, and 12 paid holidays.

• An inclusive and purpose-driven company culture.

• Equal Opportunity Employer.

• Disability accommodations are available.