Lead, Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Oversee the comprehensive marketing operations at Sureel, encompassing category strategy, positioning, messaging, product marketing, demand generation, thought leadership, branding, and execution.

• Take charge of product marketing across the Sureel portfolio, transforming technical capabilities into value propositions, use cases, differentiation, and messaging tailored for each customer segment.

• Develop sales and executive materials such as pitches, case studies, demos, and collateral.

• Generate targeted demand among qualified rights holders, AI companies, platforms, and ecosystem partners.

• Establish communication channels and initiatives to educate, nurture, and engage key audiences.

• Drive thought leadership initiatives throughout Sureel and within the AI rights and licensing domain.

• Enhance Sureel's brand and market positioning across various audiences and channels.

• Manage event and industry representation, including conferences, forums, working groups, and communities.

• Convert pilots, integrations, partner outcomes, research, and product data into compelling proof points and case studies.

• Monitor market narratives related to AI rights and licensing and continually refine Sureel's positioning.

• Assist leadership in announcements, conferences, and public relations in collaboration with Warner Music Group's brand and communications teams.

• Oversee relationships with agencies, influencers, and creative partners, ensuring alignment with brand and budget considerations.

• Implement repeatable marketing systems, including templates, timelines, budgets, and measurement processes.

• Supervise the production of demo videos and other creative assets that communicate Sureel's products and value.

• Manage confidential and proprietary information with the utmost discretion and integrity.

• Report directly to Co-President Aileen Crowley and collaborate with product, commercial, and client functions.

⛳️ Requirements

• Extensive experience in marketing, product marketing, category creation, or communications within the music, media, enterprise technology, or infrastructure sectors.

• Proven track record of owning marketing for a brand or platform from strategy development through execution and results measurement.

• Solid understanding of the music industry and the communication dynamics among artists, labels, publishers, and platforms.

• Proficient in managing data and financial details, including overseeing a detailed marketing budget.

• Exceptional storytelling skills, capable of simplifying complex technical concepts to make them clear, relevant, and engaging.

• Ability to build trust, exercise sound judgment regarding voice and messaging, and discern when to escalate issues.

• Strong written and verbal communication abilities.

• Capacity to maintain composure in a fast-paced environment.

• Passion for music, media, and AI.

• Experience as an initial or early marketing hire, responsible for building functions and processes from the ground up.

• Background in marketing to artists, labels, publishers, B2B platforms, or infrastructure companies.

• Proven success in raising awareness and driving adoption within a focused B2B, technology, or industry ecosystem.

• Experience managing email marketing campaigns.

• Active participation in discussions surrounding AI and music.

• Familiarity with marketing APIs, infrastructure, enterprise software, rights technology, marketplaces, or products that involve multiple senior stakeholders.

• Experience in translating technical standards, policy developments, research, or emerging industry frameworks into compelling market narratives.

🏝️ Benefits

• Competitive salary and comprehensive benefits package.

• Opportunities for professional growth and development.

• Collaborative and innovative work environment.

• Access to industry events and networking opportunities.