Senior Paid Social Manager

This is a fully remote position, open to applicants in District of Columbia, +5 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic point of contact.

• Conduct bi-weekly client calls to discuss performance, strategy, testing priorities, and next steps.

• Prepare and deliver bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into clear recommendations and strategic decisions.

• Foster client relationships to enhance retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Create, launch, and optimize Meta campaigns focused on lead generation and appointment booking.

• Oversee budgets, audiences, bid strategies, account structures, and creative testing.

• Track daily performance in relation to cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns and propose improvements.

• Develop testing strategies across various audiences, offers, messaging, and campaign variables.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Design hooks, angles, offers, and messaging variations for testing purposes.

• Utilize performance data to create hypotheses for creative and messaging strategies.

• Collaborate with video editors while providing creative direction.

• Leverage AI tools for research and copy development, ensuring quality and strategic judgment are maintained.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to detect funnel problems.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience managing multiple client accounts and leading strategy discussions with clients.

• Demonstrated ability to manage campaigns to achieve defined performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Proficiency in conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Prior experience with lead-generation and appointment-setting campaigns is advantageous.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is beneficial.

• Background in performance marketing agencies is preferred.

• Experience in direct-response advertising is desirable.

• Candidates in the upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should be able to demonstrate measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Experience in financial services, RIA marketing, and compliance-sensitive advertising is strongly preferred.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Work From Home options available.

• Flexible working schedule.

• Performance Bonus opportunities.