Director of Demand Generation

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and manage Simetrik’s inbound demand generation engine for the US market from inception.

• Oversee the comprehensive inbound and demand-generation strategy from conception to implementation.

• Continuously enhance performance through the use of dashboards and weekly analytical data.

• Manage the US marketing-sourced pipeline and provide weekly reports in collaboration with Sales.

• Enhance the inbound pipeline and accelerate funnel velocity from visitor to MQL to SAO.

• Set standards for lead quality and the MQL-to-opportunity transition.

• Optimize the demand-generation elements on simetrik.com and improve traffic-to-lead conversion alongside GTM Engineering.

• Implement tier-1 named-account ABM strategies utilizing intent signals and relevant content.

• Choose conferences, host executive dinners, and organize community events linked to pipeline growth and meetings.

• Formulate an SEO and content-driven demand strategy tailored for the US ICP.

• Conduct buyer-focused webinars and digital initiatives with tracked pipeline results.

• Manage US LinkedIn campaigns and evaluate company-page performance.

• Establish and maintain a US executive finance community, managing PR and journalist relations.

• Create ABM gifting, experience, swag, and direct-mail strategies.

• Collaborate with Brand, Content, Creative, GTM Engineering, Sales, and external agencies.

• Report directly to the Vice President of GTM.

• Lay the groundwork for scaling a demand team.

⛳️ Requirements

• Over 10 years of experience in B2B demand generation, inbound, or growth marketing within enterprise software.

• At least 3 years of experience in fintech, payments, banking, or enterprise finance software.

• Demonstrated success in building and operating inbound demand engines that encompass SEO, content, automation, nurturing, and conversion for a US enterprise ICP.

• Experience engaging buyers in roles such as CFO, COO, Controller, and Head of Payments.

• Proven ability to lead and advocate for MQL-to-SQL conversion and marketing-sourced pipelines in weekly reports to VP, CRO, or COO leadership.

• Evidence that organic/content channels have generated pipeline, beyond just traffic or follower counts.

• Experience in executing field and events programs that have a measurable impact on the pipeline.

• A hands-on builder-operator mindset, capable of delivering tasks before delegating.

• Solid understanding of payments, banking operations, or financial controls.

• Familiarity with AI workflows, AI content/SEO/research, or account intelligence.

• Must be based in and authorized to work in the United States.

• Preferred: Experience in US-inbound demand for LATAM/EMEA enterprise software expansion.

• Preferred: Experience in building executive communities.

• Preferred: Experience in LinkedIn demand generation.

• Preferred: Familiarity with Salesforce, HubSpot, Claude, intent tools, enrichment strategies, SEO, or web analytics platforms.

• Preferred: Connections with US fintech and banking journalists, community curators, or conference organizers.

🏝️ Benefits

• An equal opportunity employer dedicated to fostering a diverse team.

• Provision of accommodations throughout the application and interview process.

• Access to shared services and agency support for effective role execution.