Director of Demand Generation – Integrated Marketing

This is a fully remote position, open to applicants in United States.

📋 Description

• Develop and execute connected demand-generation initiatives and integrated campaigns for Shine Early Learning.

• Convert Marketing strategy, OKRs, and business priorities into actionable programs.

• Independently implement, measure, and optimize campaigns, making decisions on campaign and channel strategies.

• Generate awareness, cultivate interest among key audiences, and drive qualified leads and product sales.

• Integrate content, campaigns, paid and organic channels, and lifecycle marketing to transition interest into action.

• Plan and execute integrated campaigns across paid media, lifecycle marketing, content, web, social media, events, and Sales collaboration.

• Identify target audiences, set objectives, develop messaging, define channel roles, outline conversion points, establish timelines, and define success metrics.

• Oversee daily execution while adjusting targeting, messaging, sequencing, and channel mix based on performance metrics.

• Assess demand-generation programs to enhance audience engagement, progression, and business impact.

• Create and test paid-media programs and manage agency relationships, including exploring channels, developing campaigns, planning launches, targeting, and preparing creative and copy for review and optimization.

• Establish campaign KPIs and balance indicators for demand creation, audience progression, qualified leads, and product sales.

• Utilize Agency Analytics, HubSpot, GA4, and other tools to identify trends, interpret performance, and suggest actionable measures.

• Define dashboard requirements and ensure that monthly, quarterly, and annual reports include insights, context, and recommendations.

• Collaborate with Sales and business leaders on priority audiences, emerging needs, and marketing-sourced pipeline and product sales.

• Connect Marketing initiatives with Sales outreach and follow-up processes.

• Develop campaigns that support qualified Sales opportunities, product sales, partner engagement, and additional actions.

• Integrate Sales feedback and market insights into program planning and optimization efforts.

• Transform Marketing priorities into structured workstreams, briefs, and informed decisions.

• Coordinate resources internally and externally across lifecycle marketing, content, creative, web, SEO, social media, and paid media.

• Cultivate relationships across Marketing, Sales, Revenue Operations, Programs, and organizational leadership.

• Identify dependencies, address execution gaps, and promote experimentation and continuous improvement.

• Leverage Marketing and performance platforms to direct programs and comprehend audience behavior.

• Convert measurement priorities into dashboard specifications, reporting enhancements, and data integrations.

• Enhance campaign tracking standards and data quality practices.

• Collaborate with the Vice President of Marketing to synchronize execution and highlight strategic or budgetary decisions.

• Communicate priorities, dependencies, and performance insights with cross-functional partners.

⛳️ Requirements

• Bachelor’s degree.

• 7+ years of progressive experience in demand generation, integrated marketing, growth marketing, or related fields.

• Proven experience in crafting connected, multi-channel programs that build interest over time and yield marketing-sourced revenue contributions in a B2B or B2G setting.

• Experience in coordinating efforts across internal stakeholders, specialists, agencies, and external partners.

• Solid understanding of paid media, lifecycle marketing, content, audience journeys, and digital campaign strategies.

• Experience managing paid-media initiatives and closely collaborating with agencies or external partners.

• Strong analytical judgment with experience in translating Marketing performance data into actionable recommendations.

• Familiarity with HubSpot or a comparable CRM and marketing automation platform.

• Knowledge of AgencyAnalytics, GA4, Sprout Social, and Semrush.

• Excellent workflow management skills, including experience with Monday.com or a similar platform.

• Proficiency with Canva, Miro, Figma, and AI tools such as ChatGPT, Claude, or similar.

• Effective written and verbal communication skills, strong prioritization abilities, and an aptitude for managing complex tasks with care and accountability.

• Completion of a physical exam and background checks is required.

• Willingness to travel locally or long-distance up to 10% of the time.

• Valid driver’s license and/or reliable transportation is necessary.

• Preferred: experience in marketing across B2B, B2G, and B2C audiences.

• Preferred: experience in the education sector, early childhood, or mission-driven organizations.

• Preferred: expertise in enhancing segmentation, attribution, and measurement practices.

• Preferred: experience collaborating with Sales and Revenue Operations on campaign reporting, lead flow, or attribution.

• Extensive hands-on experience with HubSpot.

• Experience in supporting integrated multi-channel marketing campaigns.

• Strong grasp of funnel strategy, lead generation, customer journeys, audience segmentation, conversion optimization, campaign analytics, marketing automation, and performance tracking.

• Experience working collaboratively across marketing, UX, content, analytics, operations, and leadership teams.

• Strong analytical mindset with the ability to convert campaign data into actionable insights.

• Exceptional organizational and project management skills.

• Comfort operating in dynamic, collaborative, and fast-paced environments.

• Familiarity with Google Analytics, Looker Studio, Miro, Monday.com, or similar project management tools, SMS and marketing automation platforms, and CRM integrations and customer communication systems.

• Experience supporting both B2B and B2C audiences.

• Understanding of modern SEO, AEO, and digital growth methodologies.

🏝️ Benefits

• Comprehensive benefits package.

• Medical, Dental, and Vision Insurance with various plan options.

• Health Savings Account (HSA) with company contributions of up to $400 for individuals and $800 for families annually.

• Flexible Spending Accounts (FSA) available for health and dependent care expenses.

• 401(k) Retirement Plan with a company match of up to 3%.

• Short-Term and Long-Term Disability, along with Basic Life Insurance.

• Up to $500 annually for Professional Development Reimbursements.

• Employee Assistance Program (EAP) offering counseling and mental wellness support.

• Wellness Programs, including virtual fitness, nutrition, and mindfulness classes.

• Pet Insurance options available.

• Legal Assistance services provided.

• ID Theft Protection included.

• Employee Discount Perks available.

• A collaborative and inclusive team that prioritizes employee growth and well-being.

• A meaningful mission that drives positive change in the lives of children and families.