Senior Paid Media Manager

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts as the main strategic point of contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and future actions.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Cultivate client relationships to enhance retention, renewals, and referrals.

• Identify and mitigate account risks while capitalizing on opportunities.

• Create, launch, and optimize lead-generation and appointment-booking campaigns on Meta.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to uncover areas for improvement.

• Formulate testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Write direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and various messaging iterations for testing purposes.

• Generate creative and messaging hypotheses based on performance data.

• Collaborate with video editors and offer creative direction.

• Utilize AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to identify funnel issues.

• Report to the Associate Director of Operations while managing client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of hands-on experience in paid media, with significant responsibilities in Meta advertising.

• Proven experience in managing multiple client accounts and leading client-facing strategic discussions.

• Demonstrated capability to steer campaigns towards established performance targets while fostering client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and fundamental marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Preferred: Experience in financial services marketing.

• Preferred: Background in lead-generation and appointment-setting campaigns.

• Preferred: Knowledge of video sales letter marketing.

• Preferred: Experience with high-ticket or considered-purchase funnels.

• Preferred: Background in performance marketing agencies.

• Preferred: Experience in direct-response advertising.

• Candidates seeking upper compensation range must showcase hands-on experience in crafting and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-driven funnels.

• Upper compensation range candidates should illustrate measurable enhancements in campaign performance, lead quality, conversion rates, and booked appointments from their creative input.

• Strongly preferred: Experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Training & Development opportunities.

• Work From Home options.

• Flexible scheduling.

• Performance bonuses.