Senior Paid Search Specialist

This is a fully remote position, open to applicants in Colorado, +4 more states.

📋 Description

• Formulate strategies and oversee the performance of various paid search accounts to enhance client results and growth.

• Administer paid search across Google, Bing, and the proprietary Deep Search tool.

• Independently handle budgets and campaign objectives to meet or surpass client expectations.

• Develop target management solutions and tracking mechanisms to boost performance.

• Ensure that expenditure and revenue align with objectives; address performance challenges to clients and teams.

• Supervise campaign structure, targeting, advertisements, scheduling, ad copy, extensions, and GMC promotions.

• Conduct keyword research, focusing on both high-performing and negative keywords.

• Manage regular and ad hoc client-facing reporting using Deep Search, Google Ads, Microsoft, and other tools.

• Evaluate performance trends, identify account issues, and suggest campaign modifications.

• Direct strategic planning, testing roadmaps, execution of tests, and reporting.

• Cultivate client relationships and act as the main point of contact for paid search inquiries and updates.

• Facilitate client calls, manage daily relationships, and ensure timely follow-up and email communication.

⛳️ Requirements

• A minimum of 2 years in a dynamic agency, media, or marketing setting.

• Practical experience in creating and managing paid search campaigns.

• Expertise in Google Ads and Bing Ads.

• Proficiency in Excel/Google Sheets, PowerPoint/Google Slides, and Microsoft Word/Google Docs.

• Strong organizational and communication abilities.

• Competence with SEM reporting and third-party analytics tools such as GA4 and Adobe.

• Certification in Google AdWords or the willingness to obtain certification.

• Experience in managing data feeds and shopping campaigns.

• A curious and skeptical mindset; analytical and multi-perspective thinking skills.

• Strategic and creative problem-solving capabilities.

• Initiative and adaptability.

• Ability to convey complex information and link data with storytelling.

🏝️ Benefits

• Multiple health insurance options.

• Flexible PTO.

• Life insurance.

• 401K.