Senior Paid Media Strategist

This is a fully remote position, open to applicants in California, +4 more states.

📋 Description

• Manage a portfolio of client accounts, acting as the main strategic contact.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Compile and distribute bi-weekly performance reports at least 24 hours prior to scheduled meetings.

• Convert performance data into actionable recommendations and strategic insights.

• Foster client relationships that promote retention, renewals, and referrals.

• Identify and mitigate account risks while uncovering opportunities.

• Design, launch, and optimize Meta campaigns for lead generation and appointment booking.

• Oversee budgets, audience targeting, bidding strategies, account organization, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition benchmarks.

• Analyze underperforming campaigns and create structured testing methodologies.

• Craft direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Develop hooks, angles, offers, and messaging variations for experimental testing.

• Generate creative and messaging hypotheses based on performance analytics.

• Collaborate with video editors and offer creative guidance.

• Employ AI tools to enhance research and copywriting processes.

• Set up and troubleshoot tracking systems, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows through Zapier, and manage lead-routing.

• Address technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report directly to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• Over 5 years of practical paid media experience, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts while leading strategic conversations.

• Demonstrated ability to drive campaigns towards specific performance targets while enhancing client retention.

• Strong skills in direct-response copywriting, including the creation of ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation techniques.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Background in financial services marketing is preferred.

• Experience with lead generation and appointment-setting campaigns is preferred.

• Knowledge of video sales letter marketing is preferred.

• Familiarity with high-ticket or considered-purchase funnels is preferred.

• Experience in a performance marketing agency is preferred.

• Background in direct-response advertising is preferred.

• Candidates seeking upper compensation range must show hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-oriented funnels.

• Upper compensation range candidates should demonstrate measurable enhancements in campaign performance, quality of leads, conversion rates, and booked appointments as a result of their creative input.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Scheduling.

• Performance Bonus.