Senior Paid Media Specialist, Meta, Google Ads

This is a fully remote position, open to applicants in Philippines.

📋 Description

• Take ownership of strategy, structure, and daily management of Meta and Google Ads for a range of client accounts.

• Develop and execute creative testing on Meta while briefing creative teams based on analytical performance data.

• Oversee Google Search, Performance Max, and local campaigns, including query mining, location targeting, and bidding strategies.

• Establish, audit, and uphold conversion tracking across Meta Pixel, Conversions API, Google Ads conversions, GA4, call and form tracking, and server-side tagging as necessary.

• Link account performance to cost per lead, cost per booked appointment, and revenue per patient, adjusting budgets accordingly.

• Manage time effectively across multiple accounts, proactively identifying challenges and opportunities.

• Prepare client reports and updates, participating in client calls to present findings and recommendations.

• Conduct audits of new client accounts during onboarding and pitches.

• Document account structures, testing protocols, and processes for agency knowledge retention.

• Operate independently as the senior paid media representative for clients, maintaining accountability for outcomes.

⛳️ Requirements

• Candidate must be based in the Philippines.

• Minimum of 7 years of experience in paid media, predominantly with digital or performance agencies.

• Recent senior agency title such as Senior Paid Media Manager, Performance Lead, or Head of Paid.

• Experience in leading or mentoring others is preferred.

• Managed 8 or more client accounts concurrently, mainly focused on lead generation for local service businesses.

• Proven experience with Australian, US, or UK client accounts.

• Expert-level hands-on proficiency in both Meta Ads and Google Ads.

• Familiarity with Meta Advantage+ and creative testing methodologies.

• Experience in managing Google Search, Performance Max, and local campaigns.

• Knowledge of Meta and Google healthcare advertising guidelines.

• Strong operational knowledge of Conversions API, GA4, Google Tag Manager, and attribution techniques.

• Understanding of incrementality and the limitations of in-platform reporting.

• Capability to analyze creative performance and compose creative briefs.

• Results-driven focus on cost per lead, cost per booked appointment, and revenue per patient.

• Documented history of monthly spend management and measurable account outcomes.

• Near-native proficiency in written and spoken English; comfortable leading client calls and drafting client-facing reports.

• Experience with GoHighLevel, healthcare advertising, CallRail, offline conversion imports, Looker Studio, or training/managing junior staff is advantageous.

• Career should not be primarily freelance, short-contract, single-brand in-house, or predominantly e-commerce with minimal lead-generation experience.

• Must disclose any existing ongoing roles or client engagements.

• Should reflect this engagement on LinkedIn as “Independent Contractor”.

🏝️ Benefits

• 100% remote work-from-home position.

• Flexible time management as an independent contractor while coordinating with AU business hours.

• Supportive and collaborative work environment.

• Opportunities for rapid learning and contribution to diverse marketing and administrative initiatives.