Senior Paid Media Specialist

This is a fully remote position, open to applicants in Ukraine.

📋 Description

• Partner with the agency to evaluate Search, Performance Max, Meta, LinkedIn, and brand campaigns, ensuring accountability to CPL and CPQL objectives.

• Manage a six-figure budget throughout half-year planning cycles, including budget allocation, reforecasting, and business case development for scaling or reallocating expenditures.

• Oversee MQL and SQL pipelines in relation to product-specific cost limits and take action when channel performance falls below acceptable levels.

• Evaluate and propose new paid advertising platforms, including comparison sites, pay-per-lead networks, and innovative ad channels.

• Implement specialized tests and channels beyond the agency's scope, providing quick in-house turnarounds for urgent pilot projects.

• Work alongside marketing leaders on brand initiatives and collaborate with content and design teams to enhance high-performing ad creatives.

• Direct optimization efforts, assess campaign performance, and provide strategic guidance on paid media approaches.

• Collaborate with cross-functional teams in Brand, Creative, and Digital.

⛳️ Requirements

• 4+ years of experience managing paid media, with genuine responsibility for budgets similar to those managed in this role.

• Proficient in Google Ads (Search, Performance Max, Brand) and Meta/LinkedIn, demonstrating versatility beyond a single-channel focus.

• Comfortable with unit economics: CPL, CPQL, MQL/SQL, and adept at translating these into budgetary decisions.

• Confident in managing an external agency: setting targets, evaluating their performance, and providing constructive feedback as required.

• Self-motivated: you come prepared with insights on areas for improvement, rather than waiting for direction.

• Proficiency in English at a B2 level or higher.

• Capable of integrating AI into your daily tasks, with the acuity to identify its inaccuracies.

• Familiarity with advanced analytics tools (e.g., Tableau) is a plus.

• Google Analytics or Google Ads Certification is an advantage.

• Relevant industry experience and/or familiarity with SaaS is beneficial.

• Early hands-on experience with emerging platforms like ChatGPT Ads is a plus.

🏝️ Benefits

• Remote-first flexibility to design your ideal workday.

• Budget for home office setup.

• Support for Ukraine-based teammates with a resilient home budget.

• Resilient office in Kyiv and coverage for co-working expenses.

• Individual IT budget for additional equipment.

• Access to top-tier technology and AI-driven tools.

• Enrollment in Ideals Academy offering numerous courses.

• Investment in external learning and development opportunities.

• Assistance in creating a Personal Development Plan.

• Coverage for professional literature and subscriptions.

• Support for your passions as a speaker or writer.

• Opportunities for internal talent mobility.

• Medical insurance and a Wellness Package for sports activities.

• Full funding for mental health sessions for Ukrainian teammates.

• Financial support for sports competitions.

• 20 business days of paid time off annually.

• Unlimited health-related leave.

• Budget for local team meetups.

• Generous internal referral program.