Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Act as a leading subject matter expert in Paid Media.

• Develop and oversee a portfolio of Paid Media accounts and marketing initiatives.

• Drive the strategy, innovation, and performance for various client Paid Media strategies.

• Responsible for the success of 3–5 client accounts.

• Plan, implement, and audit paid media campaigns in alignment with client KPIs and marketing objectives.

• Strategize and execute campaigns across Google, Meta, LinkedIn, and TikTok platforms.

• Lead the testing and implementation of innovative media channels and tools.

• Work in conjunction with Creative and Measurement teams on creative strategies, performance analytics, and tag management.

• Partner with SEO counterparts to develop cross-channel marketing strategies.

• Generate, analyze, and present actionable Paid Media performance reports to clients.

• Conduct client calls and maintain robust client relationships.

• Retain and expand the assigned client portfolio through effective communication, storytelling, presentations, and relationship building.

• Communicate project timelines, manage client expectations, and provide proactive updates.

• Understand client industries, audiences, and goals while keeping abreast of industry changes and best practices.

• Support sales enablement through upsell/cross-sell opportunities, sales pitches, and client onboarding/kickoff meetings.

• Assign tasks to junior team members and oversee quality assurance.

• In some instances, directly manage 1–2 Paid Media teammates.

• Mentor peers and contribute to media best practices, industry insights, product development, and process enhancements.

• Collaborate with Associate Directors and the Senior Director of Paid Media.

⛳️ Requirements

• A minimum of 5 years of experience managing Paid Search AND Social campaigns on Google, Meta, LinkedIn, and TikTok.

• Prior agency experience is essential.

• At least 3 years of client-facing experience, serving as the primary point of contact on client engagements.

• Strong expertise in driving and leading paid media account strategy.

• A robust testing and innovation mindset.

• Experience collaborating with Creative teams and contributing to creative briefs and paid social performance creative.

• Advanced proficiency in Google Analytics 4 and Google Sheets/Excel.

• Experience with Google Tag Manager and Supermetrics is advantageous.

• Strong analytical skills, technical knowledge, and attention to detail.

• Excellent written and verbal communication abilities.

• Enthusiasm for delivering results under tight deadlines.

• A genuine curiosity to guide research and inform technical work.

• Exceptional time management and organizational skills.

• Ability to accept constructive criticism in a professional manner and learn from feedback.

• Comfort with ongoing personal and professional development.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision insurance plans.

• Virtual Team Events and a fun, casual, inclusive company culture.

• Company-paid ClassPass membership.

• 12 weeks of Paid Parental Leave.

• Summer Fridays.

• 401(k) plan with Employer Match.

• Competitive salary.

• Opportunities for professional growth and learning.

• Remote work culture.