Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy, innovation, and performance for a variety of client Paid Media initiatives.

• Take ownership of the success of a portfolio comprising 3–5 client accounts.

• Plan, implement, and evaluate paid media campaigns and strategies in alignment with client KPIs and marketing objectives.

• Design and execute Search and Social campaigns across platforms such as Google, Meta, LinkedIn, and TikTok.

• Innovate by testing and launching new media channels and tools.

• Work in conjunction with Creative and Measurement teams on creative strategies, performance analytics, and tag management.

• Partner with SEO teams to develop a cohesive cross-channel marketing strategy.

• Generate, analyze, and deliver actionable Paid Media performance reports to clients.

• Utilize tools to assess and enhance the efficiency and effectiveness of Paid Media accounts.

• Act as the primary Paid Media contact for designated clients, leading biweekly and ad hoc client meetings.

• Preserve and expand the assigned client portfolio through effective communication, storytelling, presentations, and relationship management.

• Communicate project timelines, manage client expectations, and offer proactive updates.

• Gain an understanding of client industries, target audiences, and objectives while staying informed on industry trends and best practices.

• Assist in sales enablement by identifying upsell/cross-sell opportunities and contributing to sales pitches and client onboarding/kickoff processes.

• Delegate support responsibilities to junior team members and oversee quality assurance.

• Directly manage 1–2 Paid Media team members when required.

• Contribute to the development of Media department products, process enhancements, and collaboration with Paid Media leadership.

⛳️ Requirements

• Minimum of 5 years of experience managing Paid Search AND Social campaigns across Google, Meta, LinkedIn, and TikTok.

• Previous agency experience is essential.

• At least 3 years of experience in a client-facing role.

• Strong capability in driving and leading paid media account strategy.

• A robust mindset for testing and innovation.

• Experience working with Creative resources and contributing to creative briefs and performance-focused paid social content.

• Advanced proficiency in Google Analytics 4 and Google Sheets/Excel.

• Excellent analytical skills, technical knowledge, and attention to detail.

• Exceptional written and verbal communication abilities.

• Willingness to deliver results under tight deadlines.

• A genuine curiosity to lead research for technical projects.

• Outstanding time management and organizational skills.

• Openness to constructive criticism and a willingness to learn from feedback.

• Comfort with ongoing personal and professional development.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision insurance plans.

• Virtual team events and a fun, casual, inclusive company culture.

• Company-sponsored ClassPass membership.

• 12 weeks of paid parental leave.

• Summer Fridays.

• 401(k) plan with employer matching.

• Competitive salary.

• Opportunities for professional learning and growth.