Senior Paid Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Lead the strategy, innovation, and performance of various client Paid Media initiatives.

• Take ownership of a portfolio consisting of 3–5 client accounts.

• Plan, implement, and evaluate paid media campaigns in line with client KPIs and marketing objectives.

• Strategize and execute Search and Social campaigns across platforms such as Google, Meta, LinkedIn, and TikTok.

• Innovate by testing and deploying new media channels and tools.

• Collaborate with Creative and Measurement teams on creative strategies, performance analytics, and tag management.

• Work alongside SEO partners to develop cross-channel marketing strategies.

• Generate, analyze, and present actionable performance reports on Paid Media to clients.

• Utilize tools to enhance the efficiency and effectiveness of Paid Media accounts.

• Act as the primary Paid Media contact for assigned clients and conduct biweekly and ad hoc client meetings.

• Sustain and expand the client portfolio through effective communication, storytelling, presentations, and relationship building.

• Manage project timelines, set client expectations, and provide proactive updates.

• Gain a deep understanding of client industries, audiences, and objectives while staying updated on industry trends and best practices.

• Support sales initiatives through upselling/cross-selling opportunities, sales presentations, and client onboarding/kickoff activities.

• Delegate support tasks to junior team members and oversee the quality of their work.

• In certain cases, directly manage 1–2 Paid Media team members.

• Contribute to the development of media department products, process improvements, and collaboration with Associate Directors and the Senior Director of Paid Media.

⛳️ Requirements

• A minimum of 5 years of experience managing both Paid Search and Social campaigns.

• Proficiency in main platforms: Google, Meta, LinkedIn, and TikTok.

• Previous experience in an agency setting is essential.

• At least 3 years of client-facing experience, serving as the main point of contact for client engagements.

• Strong track record in driving and leading paid media account strategies.

• A robust mindset for testing and innovation.

• Experience working with Creative teams and contributing to creative briefs and performance-related content.

• Advanced skills in Google Analytics 4 and Google Sheets/Excel.

• Familiarity with Google Tag Manager and Supermetrics is a plus.

• Strong analytical abilities, technical knowledge, and meticulous attention to detail.

• Excellent verbal and written communication skills.

• Willingness to perform under tight deadlines.

• A genuine curiosity to inform research and guide technical tasks.

• Exceptional time management and organizational skills.

• Ability to professionally accept constructive criticism and learn from feedback.

• Openness to ongoing personal and professional development.

🏝️ Benefits

• Unlimited PTO.

• Comprehensive health, dental, and vision plans.

• Virtual team events and a fun, casual, inclusive company culture.

• Company-paid ClassPass membership.

• 12 weeks of paid parental leave.

• Summer Fridays.

• 401(k) with employer match.

• Competitive compensation.

• Opportunities for learning and growth with support from a talented and enjoyable team.

• Chance to make a significant impact at a small agency.

• Exposure to the latest practices in media, SEO, and measurement.