Senior Paid Advertising Strategist – Ecommerce

This is a fully remote position, open to applicants in Colombia, +1 more country.

📋 Description

• Oversee the strategy and execution of performance marketing across key accounts.

• Perform comprehensive quality assurance to mitigate errors that could impact client revenue.

• Ensure proper budget pacing and provide recommendations for budget adjustments.

• Drive proactive strategic recommendations within designated advertising channels.

• Analyze campaign performance data and client-specific metrics to create actionable insights.

• Manage client testing schedules and oversee the next steps in experimentation.

• Utilize advanced knowledge in attribution, incrementality, contribution analysis, measurement frameworks, MMTs/LRAs, and channel best practices.

• Maintain exceptional communication quality with clients and internal teams.

• Lead strategic discussions related to media buying, performance enhancements, and optimization strategies.

• Identify and escalate performance risks, differentiating between normal fluctuations and true account threats.

• Act as a strategic leader within both the department and account teams.

• Conduct evaluations for new business opportunities related to the paid advertising product as necessary.

• Mentor junior staff and take part in team ceremonies.

• Implement recommendations from the Power Circuit solutions roadmap.

• Leverage AI technologies while integrating Power Digital’s Nova ecosystem tools and methodologies.

⛳️ Requirements

• 4-5 years of experience in digital marketing; at least 3 years in an agency environment.

• Minimum of 3-4 years of practical experience with a minimum of 2 paid advertising channels.

• Familiarity with Google/Bing, Meta, TikTok, LinkedIn, Pinterest, Snapchat, and various other paid advertising platforms.

• Experience in bid optimization, keyword research, ad copy creation, campaign strategy, and optimizations.

• Proficient in Google/Microsoft Office Suite(s).

• Skilled in Google Analytics.

• In-depth understanding of funnel marketing and the role of paid media within the marketing funnel.

• Capacity to derive meaningful insights from marketing data.

• Excellent written and verbal communication abilities.

• Strong organizational and project management capabilities.

• Self-driven with a robust desire for achievement.

• Exceptional interpersonal skills.

• Confidence in client-facing presentations and communications.

• Strong work ethic with the ability to learn rapidly and independently.

• Interest in cultivating a long-term relationship with a growing company.

• Highly reliable, self-motivated, energetic, with a positive attitude, strong organizational skills, and effective time management.

🏝️ Benefits

• Comprehensive health and wellness benefits.

• Opportunities for professional development and career growth.

• A supportive and collaborative work environment.

• Flexible work hours and remote work options.