Senior Online Marketing Manager – Website, SEO

This is a fully remote position, open to applicants in Germany.

📋 Description

• Develop websites and create new service and landing pages from initial concept to final publication.

• Execute information architecture, including copy, images, forms, internal linking, and publishing.

• Continuously enhance the website, determining which pages to add, merge, or redirect using 301 redirects.

• Oversee indexing and manage canonical tags.

• Enrich regional location pages with unique and valuable content.

• Conduct research, write, and publish blog posts and page content.

• Articulate storage sizing, self-consumption rate, energy independence, and financial feasibility in an easily understandable manner.

• Shift existing content focus towards self-consumption, energy storage, and heating topics.

• Investigate keywords and search intent, and analyze SERPs.

• Optimize titles, meta descriptions, heading structures, and alt text.

• Create topic clusters and establish clear internal linking frameworks.

• Assess rankings, competitors, and crawl audits, and execute action plans accordingly.

• Maintain the content plan and contribute original topic ideas.

• Enhance Core Web Vitals based on field data insights.

• Optimize image formats, loading priorities, render-blocking scripts, web fonts, and plugins.

• Systematically utilize AI tools for research, structuring, and initial drafts.

• Verify data and legal information against primary sources.

• Generate assets that comply with brand and design standards.

• Brief external web developers and conversion consultants, monitor tasks, and approve deliverables.

• Collaborate with the Marketing Manager and Head of Marketing.

⛳️ Requirements

• Multiple years of practical WordPress experience, including the ability to independently build pages from start to finish.

• Capability to publish content without requiring an editorial review process.

• Solid practical experience in on-page SEO and confidence in using SEO tools.

• Familiarity with Sistrix, Semrush, Ahrefs, or SE Ranking; hands-on experience with SE Ranking is essential.

• Strong technical acumen in interpreting performance and crawl data.

• Methodical use of AI, demonstrating a commitment to source citation and fact-checking.

• Proficiency in design tools such as Canva, Adobe Express, Photoshop, or similar software.

• Ability to prioritize and execute tasks independently.

• Skills in HTML and CSS at a debugging level (preferred).

• Regular hands-on experience with Search Console and GA4 (preferred).

• Experience with session recording tools like Microsoft Clarity (preferred).

• Knowledge of structured data in JSON-LD (preferred).

• Experience in local SEO and managing Google Business Profiles (preferred).

• Ability to objectively evaluate visibility in AI-generated responses (preferred).

• Industry knowledge in energy or building services engineering is not mandatory.

🏝️ Benefits

• Choose between two locations: Regensburg or Munich.

• Access to SE Ranking, Adobe Creative Cloud, Jira, and AI tools for research.

• A modern, digitally equipped working environment.

• Collaboration with external partners for development, graphic design, and conversion consulting.

• Company-sponsored pension plan.

• Supplementary health insurance worth up to €1,200 annually.

• EGYM Wellpass.

• JobRad bicycle leasing options.

• Opportunities for training and career advancement.

• At least two company celebrations each year.

• Secure, long-term contracts and job stability within the E.ON Energie Deutschland Group.