Senior Online Marketing Manager – SaaS

This is a fully remote position, open to applicants in Germany.

📋 Description

• Create and execute the content marketing strategy (both paid and organic) throughout the complete customer journey

• Oversee and source external service providers for video production, copywriting, and design work

• Lead and enhance the in-house SEO Content Creator's efforts

• Manage funnel tracking and automate the analysis of lead costs, conversion rates, and CAC payback using Google Sheets

• Commission creative assets for Meta, TikTok, and Google Ads channels and provide constructive feedback

• Analyze, monitor, and optimize both video and static advertisements

• Develop and grow organic video content tailored for LinkedIn and YouTube

• Collaborate with the founders and Sales team to create thought-leadership content

• Transform webinar content into short clips and blog posts

• Track and report on campaign outcomes utilizing Google Analytics, pixels, and conversion tracking

• Independently enhance analytics capabilities through the use of AI

• Conduct A/B testing on creative assets, landing pages, and campaign hooks

• Improve the conversion rate of the Webflow website

• Work together with the Sales team to evaluate lead quality

• Establish scalable content processes, including editorial calendars, feedback loops, and performance analysis

⛳️ Requirements

• Utilize Claude or other AI tools to autonomously launch and manage performance campaigns on Meta or Google

• Multiple years of experience in performance marketing (Meta, TikTok, Google Ads) within the SaaS or e-commerce sectors

• Proven experience in managing external creative partners

• Proficiency in tracking and funnel analytics (Google Analytics, pixels, CAC, conversion rates) – this is a plus and can be learned during the job

• Strong SEO knowledge – this is a plus and can be acquired on the job

• Background in organic video marketing (YouTube, LinkedIn) – this is a plus and can be learned on the job

🏝️ Benefits

• Remote-first work environment with family-friendly hours – you have control over when you work

• No office presence required

• Coaching budget available

• Mentorship opportunities

• Diverse team culture

• 30 days of vacation

• Competitive compensation package

• Opportunities for personal development and increased responsibility