Digital Marketing, Social Media Coordinator

This is a fully remote position, open to applicants in Colombia.

📋 Description

• Oversee and develop the social media content calendar for iRoofing.

• Produce posts, graphics, reels, short-form videos, stories, and various digital content.

• Appear on camera to create engaging, personality-driven video content.

• Generate concepts, hooks, scripts, and ideas for short-form videos.

• Write captions and marketing copy tailored for roofing professionals.

• Transform product features, customer stories, industry trends, company updates, and educational topics into compelling content.

• Handle daily postings, comments, messages, mentions, and foster community engagement.

• Keep track of social media and roofing industry trends as well as competitor activities.

• Capture photos and videos during trade shows, events, customer visits, and company activities.

• Conduct interviews with customers, team members, partners, and industry experts.

• Assist in planning, launching, managing, and optimizing campaigns for Meta Ads and Google Ads.

• Develop target audiences, messaging, creative concepts, and calls to action.

• Monitor budgets and campaign performance; experiment with audiences, creatives, messaging, and strategies.

• Track metrics such as impressions, clicks, leads, conversions, cost per lead, and return on advertising spend.

• Support retargeting and lead-generation initiatives.

• Coordinate landing pages, creative assets, and campaign messaging.

• Aid in campaigns for product launches, promotions, webinars, trade shows, partnerships, and company events.

• Collaborate with teams in Marketing, Sales, Product, and Customer Success.

• Track and report on social media and digital advertising performance.

• Utilize analytics to suggest improvements and enhance audience growth, awareness, engagement, traffic, leads, and customer acquisition.

• Stay updated on social platforms, Meta Ads, Google Ads, and best practices in digital marketing.

⛳️ Requirements

• Minimum of 2 years of experience in social media, digital marketing, paid media, or communications.

• Exceptional writing, communication, and storytelling abilities in English.

• Practical experience managing multiple social media platforms.

• Comfortable and confident in front of the camera, effectively representing a brand through social media content.

• Strong verbal communication skills in English, with the ability to express enthusiasm naturally in video.

• Experience creating short-form video content for platforms like Instagram Reels, TikTok, YouTube Shorts, and LinkedIn.

• Proficient in using Meta Ads Manager and Google Ads.

• Understanding of the fundamentals of digital advertising, including audience targeting.

• Comfortable analyzing marketing data and making informed decisions based on it.

• Creative eye with a solid grasp of engaging digital content.

• Excellent organizational skills and meticulous attention to detail.

• Ability to juggle multiple campaigns and priorities at once.

• Capable of independent work while also collaborating within a team.

• Eager to learn new technologies, software, and marketing tools.

• Proactive, curious, and open to experimenting with new ideas.

• Previous experience working with global or US-based business teams.

• Quiet workspace with an internet connection of at least 30 Mbps download and 10 Mbps upload.

• Bonus: Experience in growing and managing LinkedIn for B2B brands, SaaS, or professional audiences.

• Bonus: Familiarity with creating and optimizing TikTok content.

• Bonus: Proficient in Canva, Adobe Creative Suite, CapCut, or similar tools.

• Bonus: Google Ads or Google Analytics certifications.

• Bonus: Experience with Meta Business Suite / Ads Manager.

• Bonus: Knowledge of Google Analytics 4 and campaign tracking.

• Bonus: Experience with social media scheduling, reporting, or analytics platforms.

• Bonus: Familiarity with CRM or marketing automation platforms.

• Bonus: Experience in B2B, SaaS, technology, construction, roofing, or home-improvement sectors.

• Bonus: Background in supporting trade shows, conferences, or industry events.

• Bonus: Experience with lead-generation or performance marketing campaigns.

🏝️ Benefits

• Competitive salary and performance-based incentives.

• Flexible working hours and the option for remote work.

• Opportunities for professional development and training.

• Collaborative and innovative work environment.

• Access to the latest tools and technologies in digital marketing.