Senior Meta Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Manage a portfolio of client accounts as the main strategic liaison.

• Conduct bi-weekly client meetings to discuss performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic insights.

• Cultivate client relationships that foster retention, renewals, and referrals.

• Identify and address potential account risks and opportunities.

• Create, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Track daily performance against cost-per-appointment and other acquisition metrics.

• Analyze underperforming campaigns to identify opportunities for improvement.

• Develop testing strategies across various audiences, offers, messaging, creative elements, and campaign variables.

• Write direct-response advertising copy and video sales letter scripts for financial services audiences.

• Create hooks, angles, offers, and messaging variations for testing purposes.

• Generate creative hypotheses and messaging based on performance data.

• Collaborate with video editors and provide creative direction.

• Utilize AI tools to enhance research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure integrations with Calendly, automate workflows with Zapier, and manage lead-routing processes.

• Resolve technical challenges between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel issues.

• Report to the Associate Director of Operations, maintaining accountability for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of practical experience in paid media, with significant responsibilities in Meta advertising.

• Demonstrated experience managing multiple client accounts and leading client-facing strategic discussions.

• Proven aptitude for steering campaigns toward defined performance objectives while enhancing client retention.

• Strong direct-response copywriting capabilities, inclusive of ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving skills.

• Preference for candidates with financial services marketing experience.

• Preference for candidates experienced in lead-generation and appointment-setting campaigns.

• Preference for candidates with video sales letter marketing experience.

• Preference for candidates knowledgeable in high-ticket or considered-purchase funnels.

• Preference for candidates with performance marketing agency experience.

• Preference for candidates with a background in direct-response advertising.

• Candidates seeking upper compensation range must showcase hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates in the upper compensation range should demonstrate quantifiable improvements in campaign performance, lead quality, conversion rates, and booked appointments as a result of their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, which includes vacation, sick leave, and public holidays.

• Training and Development opportunities.

• Work From Home flexibility.

• Flexible scheduling options.

• Performance Bonus incentives.