Senior Meta Strategist

This is a fully remote position, open to applicants in Texas.

📋 Description

• Take ownership of a portfolio of client accounts, serving as the primary strategic contact.

• Conduct bi-weekly client calls focused on performance, strategy, testing priorities, and next steps.

• Prepare and distribute bi-weekly performance reports at least 24 hours prior to scheduled calls.

• Convert performance data into actionable recommendations and strategic decisions.

• Foster client relationships to support retention, renewals, and referrals.

• Identify and address risks and opportunities within accounts.

• Design, launch, and optimize Meta lead-generation and appointment-booking campaigns.

• Oversee budgets, audiences, bidding strategies, account structure, and creative testing.

• Monitor daily performance metrics against cost-per-appointment and other acquisition indicators.

• Diagnose underperforming campaigns and identify opportunities for performance improvement.

• Develop testing strategies across different audiences, offers, messaging, creative, and campaign variables.

• Create direct-response ad copy and video sales letter scripts tailored for financial services audiences.

• Generate hooks, angles, offers, and messaging variations for testing purposes.

• Leverage performance data to formulate creative and messaging hypotheses.

• Collaborate with video editors to provide creative direction.

• Utilize AI tools to expedite research and copy development.

• Set up and troubleshoot tracking, Meta pixels, and conversion events.

• Configure Calendly integrations, Zapier automations, and lead-routing workflows.

• Resolve technical issues between advertising platforms and client systems.

• Assess media, messaging, tracking, and lead flow to pinpoint funnel challenges.

• Report to the Associate Director of Operations, remaining accountable for client performance, relationships, and retention.

⛳️ Requirements

• 5+ years of hands-on experience in paid media, with significant responsibility in Meta advertising.

• Proven experience managing multiple client accounts simultaneously and leading strategy discussions with clients.

• Demonstrated ability to steer campaigns toward defined performance targets while ensuring client retention.

• Strong skills in direct-response copywriting, including ad copy and scripts.

• Experience in developing and testing creative concepts, hooks, angles, and messaging.

• Familiarity with conversion tracking, pixels, and basic marketing automation.

• Excellent communication, organizational, analytical, and problem-solving abilities.

• Experience in financial services marketing is preferred.

• Background in lead-generation and appointment-setting campaigns is preferred.

• Familiarity with video sales letter marketing is preferred.

• Experience with high-ticket or considered-purchase funnels is preferred.

• Background in performance marketing agencies is preferred.

• Experience with direct-response advertising is preferred.

• Candidates for upper compensation range must demonstrate hands-on experience in developing and optimizing direct-response ad copy, video scripts/VSLs, creative hooks, messaging angles, and conversion-focused funnels.

• Candidates for upper compensation range should show measurable improvements in campaign performance, lead quality, conversion rates, and booked appointments resulting from their creative contributions.

• Strong preference for candidates with experience in financial services, RIA marketing, and compliance-sensitive advertising.

🏝️ Benefits

• Paid Time Off, including vacation, sick leave, and public holidays.

• Opportunities for Training & Development.

• Option to Work From Home.

• Flexible Schedule.

• Performance Bonus.