Senior Meta Ads Specialist

This is a fully remote position, open to applicants in Colombia, +5 more countries.

📋 Description

• Strategize, initiate, oversee, and enhance Meta advertising campaigns on Facebook and Instagram.

• Consistently enhance ROAS, CPA, CPL, CTR, and conversion rates to optimize advertising profitability.

• Administer and expand substantial monthly advertising budgets while ensuring strong performance.

• Partner with creative teams to craft high-converting ad creatives, messaging, and testing frameworks.

• Develop and fine-tune prospecting, retargeting, and lookalike audience strategies.

• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking systems.

• Conduct structured experiments across creatives, audiences, placements, and campaign strategies.

• Track performance, identify opportunities, and deliver actionable insights and recommendations.

• Formulate and execute strategies to scale successful campaigns while maintaining efficiency.

• Collaborate closely with marketing, creative, and leadership teams to align paid media campaigns with business objectives.

⛳️ Requirements

• 4–5+ years of demonstrated experience managing Meta Ads (Facebook and Instagram) campaigns.

• Proven success in scaling paid social campaigns and achieving measurable ROI.

• Advanced skills in Meta Ads Manager and Meta Business Suite.

• Comprehensive understanding of campaign structures, bidding strategies, audience segmentation, and conversion optimization.

• Experience handling significant advertising budgets with clear performance accountability.

• Strong knowledge of Meta Pixel, Conversions API, attribution models, and event tracking.

• Experience in developing creative testing strategies and pinpointing successful ad concepts.

• Excellent analytical skills with the capability to interpret campaign data and make informed optimization decisions.

• Familiarity with Google Analytics 4 (GA4), Google Tag Manager, and reporting dashboards.

• Exceptional English communication skills, both written and verbal.

• Ability to work independently, take ownership of results, and thrive in a fast-paced remote environment.

• Nice to Have: Experience managing Meta Ads for eCommerce, DTC brands, lead generation businesses, or digital marketing agencies.

• Nice to Have: Experience with Shopify, landing page optimization, and conversion rate optimization (CRO).

• Nice to Have: Familiarity with third-party attribution platforms such as Triple Whale, Hyros, or Northbeam.

• Nice to Have: Experience managing six-figure monthly advertising budgets.

• Nice to Have: Meta Blueprint certifications.

• Nice to Have: Experience mentoring junior media buyers or leading paid social strategy.

🏝️ Benefits

• Fully Remote: Work from anywhere with international teams.

• Peer Community: Connect with high-performing sales professionals in our network.

• Ongoing Support: Receive guidance from Huzzle before and after placement.

• Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals.