Senior Meta Ads Specialist

This is a fully remote position, open to applicants in Bulgaria, +5 more countries.

📋 Description

• Strategically plan, launch, manage, and enhance Meta Ads campaigns on Facebook and Instagram.

• Oversee and judiciously allocate advertising budgets to optimize ROAS while reducing customer acquisition costs.

• Continuously refine campaigns based on metrics such as CPA, CPL, CTR, CPC, conversion rates, and ROAS.

• Create and evaluate prospecting, retargeting, lookalike audience, and broad targeting strategies.

• Collaborate with creative teams to design, test, and improve high-performing ad creatives, copy, and messaging.

• Implement and troubleshoot Meta Pixel, Conversions API (CAPI), and conversion tracking systems.

• Compile and deliver comprehensive performance reports featuring actionable insights and recommendations.

• Recognize successful campaigns and efficiently scale advertising expenditure without compromising profitability.

• Assess landing pages, conversion funnels, and customer journeys to enhance overall campaign effectiveness.

• Stay informed about updates to Meta's advertising algorithms, platform changes, and best practices in paid social marketing.

⛳️ Requirements

• 4–5+ years of demonstrated experience in managing Meta Ads (Facebook and Instagram) campaigns.

• Proven track record in scaling paid social campaigns and achieving robust ROI/ROAS.

• Advanced skills in using Meta Ads Manager, Meta Business Suite, and Events Manager.

• Strong grasp of campaign structures, audience segmentation, bidding strategies, and budget optimization techniques.

• Practical experience in managing substantial monthly advertising budgets.

• Proficiency in Meta Pixel, Conversions API, conversion tracking, and attribution methodologies.

• Established ability to create and implement structured A/B testing strategies.

• Strong analytical abilities and familiarity with GA4, Looker Studio, or similar reporting tools.

• Experience with e-commerce brands, lead generation companies, or digital marketing agencies.

• Exceptional written and verbal communication skills in English.

• Capacity to work independently, manage multiple campaigns, and achieve results in a dynamic remote environment.

• A strong portfolio or case studies showcasing measurable campaign results and successful scaling efforts.

• Experience with Shopify, WooCommerce, or other e-commerce platforms.

• Familiarity with Google Ads, TikTok Ads, or alternative paid acquisition channels.

• Experience in managing multiple client advertising accounts concurrently.

• Knowledge of landing page optimization, conversion rate optimization (CRO), and marketing automation techniques.

• Previous experience collaborating with UK, US, or international clients.

🏝️ Benefits

• Fully Remote: Enjoy the flexibility to work from anywhere alongside international teams.

• Peer Community: Engage with a network of high-performing sales professionals.

• Ongoing Support: Benefit from continuous guidance from Huzzle before and after placement.

• Tailored Compensation: Salaries are customized based on client needs and candidate preferences — we’ll connect you with options that align with your goals.