Senior Media Planner – Strategic Planning

This is a fully remote position, open to applicants in United States.

📋 Description

• Utilize audience, competitive, channel, and media planning tools to address pivotal questions and provide recommendations regarding campaign timing, budget size, duration, and media mix.

• Spearhead the identification of media partners, platforms, programming, and network opportunities tailored to clients’ specific requirements.

• Enhance campaign effectiveness across OTT, Linear TV, Terrestrial Radio, Online Video, Social, Search, and Digital Audio.

• Examine demographic data and consumption trends to guide media recommendations.

• Analyze insights and data from tool suites to generate actionable full-funnel recommendations across brand awareness, consideration, and brand performance.

• Utilize offline media planning experience and agency case studies to inform benchmarks for reach, frequency, TRP/GRP, and impressions.

• Take ownership of the conception and delivery of innovative, targeted marketing solutions that drive business growth.

• Act as a primary client contact throughout the plan development and approval process.

• Collaborate across functions with investment and client strategy teams to ensure alignment of planning outputs with measurement capabilities and buying footprint.

• Work alongside Client Strategy & Analytics counterparts to integrate attribution, optimization, and planning inputs into cohesive campaigns aligned with client KPIs.

• Collaborate with the Strategic Planning lead as the agency liaison with external planning-tool partners.

• Assist in evaluating and developing a roadmap for Tinuiti’s planning-tool suite, including developing recommendations and justifications for modifications or enhancements.

⛳️ Requirements

• Over 5 years of experience in media buying, planning, and strategy, focusing on strategic and operational planning in the US national market.

• Proficiency in cross-channel planning, encompassing linear TV, streaming video/audio, and various digital media (such as search, social, and display).

• In-depth knowledge and practical experience with planning and research platforms, including the Nielsen suite (Commspoint, Nielsen Media Impact, NPower, National TV View), Resonate, Comscore, and Kantar.

• Familiarity with companies and campaigns that have KPIs ranging from performance marketing to genuine brand awareness initiatives.

• Strong perspective on industry planning, insights, and competitive tools.

• Comprehensive understanding of both traditional and digital media landscapes.

• Capability to build relationships with clients and colleagues as a trusted advisor.

• Excellent written and verbal communication skills, particularly in crafting narrative presentations.

• Willingness to travel for on-site meetings 1–2 times per month at most.

🏝️ Benefits

• Unlimited paid time off.

• Fully remote work environment.

• Flexible time off policies.

• 20 paid holidays, including several long weekends.

• Comprehensive Medical, Dental, Vision, Life & Disability insurance.

• Flexible Spending Accounts.

• Retirement plan with matching contributions up to 4% at 100%.

• Fringe benefits.

• Forma benefits.

• Unlimited Telemedicine and Teletherapy services at no cost.

• Thankful giving initiatives.

• Equity opportunities.

• Birthing parents are entitled to 16 weeks of leave with full pay.

• Partners receive 12 weeks of parental leave.

• Access to on-demand learning resources.

• Mentorship program.

• Leadership and management development programs and resources.

• Discretionary performance bonuses.