Senior Media Operations Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Direct technology, data, and operational capabilities to enhance marketing execution and measurement.

• Take ownership of the marketing technology roadmap and ecosystem, encompassing Partnerships, Email, SMS, Paid Digital Channels, Direct Mail, and emerging channels.

• Act as the primary steward of the enterprise ESP, Braze, managing data inflows/outflows, Segment CDP integration, and unsubscribe governance.

• Oversee comprehensive Ad Operations, including event passback to paid ad platforms and configuration of tracking pixels.

• Create audience frameworks and activation strategies across multiple channels.

• Assess platforms and integrations to boost marketing efficiency, measurement, personalization, and automation.

• Uphold governance and documentation for marketing technology systems and processes.

• Manage digital event tracking architecture and implementation, including UTM parameters and marketing tags.

• Guarantee the accurate collection of customer, campaign, and conversion data.

• Assist in reporting, attribution, experimentation, and forecasting initiatives.

• Set up tracking monitoring and validation processes.

• Oversee integrations among advertising platforms and analytics tools, such as Amplitude and Segment.

• Collaborate with Engineering and Product teams to define requirements and set priorities.

• Facilitate platform migrations, technology implementations, and system enhancements.

• Coordinate vendor relationships and manage technical support escalations.

• Aid in campaign execution through marketing automation and audience management platforms.

• Enable lifecycle marketing via segmentation and data activation.

• Design scalable workflows and automation processes.

• Ensure technology supports acquisition, lifecycle, retention, and partner marketing initiatives.

• Align marketing technology practices with privacy, legal, compliance, and security standards.

• Collaborate with Legal, Compliance, and Information Security on implementation reviews and risk assessments.

• Assist with audit and business continuity requirements.

• Establish quality assurance processes for tag management, UTM parameters, and technology deployments.

• Lead the investigation and resolution of tracking, attribution, and platform incidents.

• Set standards for post-implementation testing and monitoring.

• Document root cause analyses and develop preventative action plans.

⛳️ Requirements

• Bachelor's Degree.

• Over 5 years of experience managing enterprise ESPs and CDPs, along with data inflows and outflows, and ensuring data hygiene.

• More than 2 years of hands-on experience in Ad Operations execution, including pixel configurations, server-side tracking, and targeting parameters across Search, Social, Display, OTT, and other channels.

• Familiarity with AI/ML-driven marketing tools and personalization engines.

• Background in financial services, fintech, or regulated environments in roles related to marketing analytics, marketing channel management, or ad operations.

• Understanding of modern data stack tools such as Snowflake, dbt, Looker, Hex, and Segment.

• Experience in vendor management and ownership of the MarTech roadmap.

• Proficient in advanced reporting using BI tools such as Looker and Hex.

• Preferred: Experience with Braze Liquid logic, Connected Content, and complex canvas/journey orchestration.

• Preferred: Experience in highly regulated sectors like financial services with limited targeting constraints.

🏝️ Benefits

• Paid time off accruing from Day 1.

• My Day.

• Paid company holidays.

• Medical, dental, and vision coverage for eligible employees and their dependents.

• Health advocacy support.

• 401(k) plan with employer match.

• Company-paid basic life insurance.

• Short- and long-term disability coverage.

• Employee Assistance Program (EAP).

• Wellbeing resources, including digital health and chronic-condition support.

• Family planning resources.

• Pet insurance.

• Opportunities for learning, development, and career growth.

• Tuition reimbursement.

• Access to an e-learning platform.