Senior Media Manager, Digital Media Planner

This is a fully remote position, open to applicants in California.

📋 Description

• Strategize and acquire B2B media campaigns

• Plan and buy content syndication and direct publisher programs

• Create comprehensive publisher programs that include event sponsorships, display advertisements, and promoted social media posts

• Collaborate with content syndication and B2B technology publishers across various sectors

• Oversee media initiatives and uncover opportunities and insights from unstructured data

• Work together with diverse clients and departments to achieve objectives

• Utilize knowledge of digital marketing channels and critical thinking skills to enhance media initiatives

⛳️ Requirements

• Minimum of 5 years experience in B2B media buying

• 3-5 years of experience in media planning or a related field

• Practical experience in planning and buying content syndication and direct publisher programs

• Experience in an agency setting is preferred but not mandatory

• Must have client-facing experience and a background in digital marketing

• Account Based Marketing (ABM) experience is desirable

• Previous experience with content syndication and publishers focused on the B2B sector in IT, Security, Fintech, Marketing, Healthcare, and other technological fields is essential

• Strong preference for candidates with experience planning and purchasing multifaceted programs from publishers like Forbes, eMarketer, NY Times, IDG, WSJ, SC Media, Financial Times, DarkReading, and similar outlets

• Experience with B2B technology partners is highly preferred

• Familiarity with Integrate and/or Convertr is strongly favored

• Technically proficient with an awareness of trends and innovations in the digital landscape

• Detail-oriented with robust analytical skills capable of deriving insights from large sets of unstructured data

• Excellent collaboration abilities, capable of working with various clients and departments

• Advanced understanding of digital marketing channels and concepts

• Exceptional time and project management abilities

• Outstanding written and verbal communication skills

• Strong critical thinking skills to enhance media initiatives

• Must fulfill role qualifications and work authorization requirements for employment in the United States

🏝️ Benefits

• Fully remote work environment

• Comprehensive Medical, Dental, and Vision coverage

• Pre-tax medical and dependent care Flexible Spending Accounts (FSAs)

• 401(k) matching program

• 20 days of Paid Time Off (PTO)

• 11 paid holidays annually

• 10 sick days

• Up to 12 weeks of parental leave

• Monthly stipends for wellness, mobile, and home WiFi expenses

• Pet insurance options

• Quarterly volunteer hours

• Company-sponsored certifications

• Regular performance reviews, opportunities for feedback, and one-on-one meetings with anyone you choose, at your convenience