Senior Media Manager

This is a fully remote position, open to applicants in United States.

📋 Description

• Transform Marketing Director campaign strategies into comprehensive builds that encompass audiences, placements, flighting, and budgets.

• Manage one-off paid requests from individual cities, overseeing everything from strategy and setup to reporting.

• Analyze campaign performance data and propose budget reallocations, testing strategies, and pullbacks.

• Collaborate with city teams to ensure campaigns meet local audience growth objectives.

• Set up, launch, and oversee campaigns from start to finish using Meta Ads Manager, TikTok Ads Manager, Reddit Ads, and programmatic DSPs.

• Take ownership of targeting, bidding, pacing, and budget management across various local markets.

• Enhance campaign performance by reallocating budgets, refreshing creative content, and adjusting bids and targeting parameters.

• Conduct tests on creative assets, audiences, placements, and landing pages while documenting insights.

• Work alongside creative teams to develop platform-native advertisements.

• Maintain tracking systems, pixels, conversion events, and UTMs.

• Create performance reports in collaboration with the Senior Data Analyst, focusing on CPA, ROAS, cost per subscriber, and reach metrics.

• Provide weekly and monthly performance updates, clearly articulating results to city and network teams.

• Keep abreast of industry developments and communicate their implications for City Cast.

⛳️ Requirements

• 6–8 years of direct experience in paid media management.

• Extensive and recent experience executing campaigns on Meta and TikTok.

• Familiarity with Reddit Ads and at least one programmatic DSP (such as The Trade Desk, DV360, StackAdapt, or a similar platform).

• Proven history of managing significant budgets across multiple campaigns or markets.

• Proficient in the use of pixels, conversion APIs, UTMs, and understanding attribution and measurement challenges.

• Strong analytical capabilities and experience collaborating with analysts or data-focused teams.

• Ability to communicate effectively and explain campaign outcomes to individuals outside of the marketing field.

• A genuine interest in local news and its audiences.

• Experience in marketing podcasts, newsletters, or subscription-based media products (preferred).

• Background in audio, CTV, or podcast advertising (preferred).

• Knowledge of geo-targeted, multi-market campaigns (preferred).

🏝️ Benefits

• Full-time employment.

• Option for remote work.

• Comprehensive benefits package.

• Equal opportunity employer dedicated to diversity.